Social Media Is
December 18, 2008 Uncategorized Leave a comment
Inbound Marketing
December 18, 2008 Social Leave a comment
Social Media is Simple Slideshare
December 18, 2008 Social Leave a comment
Consumers more active on mobile social networks: ABI
December 16, 2008 Mobile, Social Leave a comment
By Dan Butcher Mobile Marketer
Evolving handset technology and more sophisticated mobile apps are driving up mobile social network usage.
Consumers using mobile social networks today are mainly checking messages, status updates and comments of friends rather than posting photos or comments themselves, according to a recent study by ABI Research. However, this pattern is changing as more consumers have access to better-equipped mobile phones and mobile social network applications that allow for easy uploading and communication.
“As the adoption of smartphones increases, more consumers who use online social networks want to be able to connect on the go, to be more active and upload photos,” said Michael Wolf, research director at ABI Research. “The current demographic for mobile social networking tends to be people who already use online social networks—more tech-savvy and skewing a little bit younger.
www.apollobravo.com
“Social networking, as a whole, is broadening, and we’ll see the same phenomenon on mobile,” he said. “Mobile social networking’s audience will broaden over time to mirror the trend of the online space, eventually reaching the mass market.”
Today more than 60 percent of those who access a social network on their phone do so mainly to check for messages or comments from friends, compared to less than 30 percent who upload photos, according to the ABI study.
Evolving handset technology and more sophisticated mobile apps are driving up mobile social network usage.
Consumers using mobile social networks today are mainly checking messages, status updates and comments of friends rather than posting photos or comments themselves, according to a recent study by ABI Research. However, this pattern is changing as more consumers have access to better-equipped mobile phones and mobile social network applications that allow for easy uploading and communication.
“As the adoption of smartphones increases, more consumers who use online social networks want to be able to connect on the go, to be more active and upload photos,” said Michael Wolf, research director at ABI Research. “The current demographic for mobile social networking tends to be people who already use online social networks—more tech-savvy and skewing a little bit younger.
“Social networking, as a whole, is broadening, and we’ll see the same phenomenon on mobile,” he said. “Mobile social networking’s audience will broaden over time to mirror the trend of the online space, eventually reaching the mass market.”
Today more than 60 percent of those who access a social network on their phone do so mainly to check for messages or comments from friends, compared to less than 30 percent who upload photos, according to the ABI study.
link to read more http://www.mobilemarketer.com/cms/news/research/2286.html
Contact ApolloBravo for the latest tools to link Social Networks to your mobile marketing programs.
Soccer Moms Tops in Texting
December 3, 2008 Mobile, Uncategorized Leave a comment
Molly Edmonton estimates she sends between 100 and 125 text messages a day, mostly to close friends and her 11-year-old daughter, Alexis.
Wireless companies report that Americans send over 75 billion text messages a month. The popularity of texting has increased by 900 percent in four years and the fastest growing group of texters are soccer mom’s who have figured out the best way to reach kids who don’t call back is via text. Over 95% of text messages are read by recipients.
By the numbers
Text messaging by parents is outstripping the growth rate among younger generations.
# 28 percent of moms use text messaging to coordinate family schedules and errands
The overall growth in texting is driven by:
# of adults who use texting to “talk” while they’re in meetings
# of parents who are using text messaging as a way to interact with each other and stay connected with their kids. Source: Verizon Wireless
“(Texting) doesn’t take up as much time as making a call,” she said. “It’s short and to the point, and I can find out what I need to know without having to get through all the small talk of a phone conversation.”
All those messages add up, and industry experts say that more text messages are sent each day in the United States than there are people who populate the country. Who’s sending those messages: Moms just like Edmonton.
“Women are using the devices to manage the hectic schedules of their families,” said Caran Smith, a spokeswoman for Verizon Wireless, the leading wireless carrier.
Contact ApolloBravo for the latest ideas on reaching mobile moms
