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Archive for January, 2009

Papa John’s Connecting with 200,000 Fans on Facebook

January 31, 2009 Mobile Leave a comment

Contact ApolloBravo for the latest in Facebook Strategy and Page Promotion including coupon and mobile integration.

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Survey Reveals Intense Dedication To Mobile Social Networks

January 9, 2009 Mobile, Social Leave a comment just released what is probably the largest ever survey in the area of mobile social networks. More than 15,000 users took part from the US, UK, Spain, and Italy. Looking at consumer usage patterns, preferences, and statistics, this report really shows how deeply involved some consumers are with mobile social networks.

The worldwide survey was conducted on the mobile internet amongst 15,000 active users between September and November 2008. The age range was between 16 and 52 years. All had current mobile phone types and were from more than 30 different mobile operators.

Although you would expect this sort of sample would consist of people that are interested in mobile social networks, what I found interesting was that it shows how deep this involvement can be.

For example, here is a question about means of communicating with friends and family, and it’s clear that the mobile is the overwhelming choice for communications.

And this isn’t simply a question of people using mobile to access their PC based social network. In fact, across all 4 countries roughly 60% to 70% said that the PC and mobile “have completely different stuff on them.”

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Contact ApolloBravo for the latest Mobile + Social Maketing Strategy.

Nokia 2D Barcode Promo at CES

January 5, 2009 Mobile Leave a comment

Nokia is running this 2D bar code promotion at CES, Good example of using SMS to deliver a scanable 2D bar code. Drives booth traffic and demonstrates the capabilities of smart phone technology. Text Nokia to 99134 and click on the link.


Contact ApolloBravo for a demo of how barcodes are generated on mobile websites and linked to SMS promotions.

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