February 27, 2009
Trying out Ping.fm (thanks Tim F) posting on 3 blogs and 5 social networks simultaneously. How annoying is this going to be. BB
February 25, 2009
ApolloBravo is now offering a custom iPhone, iPod Touch – based streaming audio player application.
Radio stations that want a presence on iPods and iPhones need this application, just a one step download from your station’s home page. It can also be delivered via SMS for stations on our mobile Snd2Phone platform.
The station branded application currently supports MP3 and AAC streams and will display embedded meta data with album art, artist and song title. Multiple stream sources are supported, along with support for varying levels of audio quality. The app also provides a mini web-browser, allowing browsing of station’s web page while still listening to the audio stream.
Apple’s App store has more than 15,000 apps and has recorded more than 500 million downloads since its launch last summer. “They are becoming the 800-pound guerrilla in the room. No one can catch them, not even Google,” said Yankee Group Analyst Josh Martin. “The product is finished and finalized and the other manufacturers still have to figure it out…If you want to make money today, you need an app for the iPhone.”
ApolloBravo will include player customization, Apple Store approvals, iStream marketing consultation, SMS download link delivery and station website integration. Please contact us for a price quote.
For more information, please contact Brad Beckstrom.
ApolloBravo 703-835-9688 Extension 801
February 19, 2009
One-half of those who see ads respond
They are not quite as pesky as pop-ups, but are consumers responding to mobile ads or simply ignoring them?
One in three mobile users who recalled seeing a mobile ad said they responded to it in some way, according to Q4 2008 research conducted by Limbo and GfK NOP. Among iPhone users, that response rose to one in two.
The research indicates that iPhone users are more than twice as likely as non-iPhone users to browse the mobile Web on their phone and more than three times as likely to use location-based services, including maps, restaurant locators and friend finders.
Among iPhone users, SMS, mobile Web and in-game ads were all about equally likely to be recalled, at around 18%, while mobile TV and video ads experienced 6.6% recall and mobile radio 11.1%.
Limbo, a mobile social network, found that 33% of non-iPhone mobile users recalled seeing mobile advertising in Q4. Some 41% of iPhone users recalled seeing commercial messaging. Most of the ads viewed were SMS messages.
“iPhone users do more things with their phones. They’re more likely to use SMS, location-based services and networks,” said Rob Lawson, Limbo’s CMO and co-founder, who attributes the difference to ease of use and the availability of diverse applications. “I think over time we’ll see that gap between iPhone and non-iPhone users start to narrow as people move away from pure SMS handsets.”
Contact ApolloBravo for the latest mobile advertising strategy.
Mobile Ads Catch Fire Among iPhone Users – eMarketer.
February 11, 2009
NEW YORK Advertising on mobile phones is becoming an increasingly mainstream phenomenon, to judge by a Limbo-GfK Technology Mobile Advertising Report released today. (Limbo is a mobile social network whose free services to members are supported by the revenue from mobile ads.)
Thirty-three percent of Americans with mobile phones said they recalled seeing mobile advertising during the fourth quarter of 2008. Among those with iPhones, the figure was even higher, at 41 percent. “The vast majority of these ads were seen in SMS text messages,” the report notes.
What do people do when they receive mobile advertising? One-third of those who recalled getting such ads said they “responded in some way,” with the most common form of response being to call a toll-free number included in the message: “16 percent of ad-aware consumers recall doing this.” Women were almost twice as likely as men to say they responded in some way to a mobile ad they’d received. In a breakdown by age, 18-24-year-olds were the most likely to report having done so. Perhaps most encouraging for advertisers, says the report, “is the fact that one in seven people also reported that they had bought a product or visited a store as a result of seeing a mobile advertisement.”
Among other tidbits from the report: “More than 162 million consumers used text messaging in the fourth quarter of 2008,” up 16 percent from fourth-quarter 2007. Ten percent of Americans with mobile phones used location-based services in last year’s fourth quarter, with the figure rising to 22 percent among 25-34-year-olds.
for more information on our mobile advertising platform.
February 5, 2009
By Kim Dushinski
Denny’s Free Grand SlamTuesday’s free Gland Slam breakfast was a huge success for Denny’s. Their creative and funny Superbowl spot created lines around the building at locations across the country. The restaurant chain is estimated to have served nearly 2 million of the free breakfasts in this one day giveaway.
But I can’t help but wonder what Denny’s is like the day after the big giveaway? While their business may be up due to more people thinking about having pancakes for breakfast, I am certain they don’t have lines around the buildings today.
Had Denny’s used a text message reminder option, as I mentioned in my Superbowl Mobile Ads and Mobile Misses video, they would have a way to reach millions of people today too (without the expense of another costly Superbowl ad). It might look like this:
Want another free Grand Slam breakfast? Join Denny’s Text Breakfast Club.
Receive a mobile coupon 4 a free Grand Slam w/o the crowds. Reply Y to sign up.
Bingo. Now they would have a nice steady stream of people coming in to get a second free breakfast over the next month (or however long they wanted to extend their offer.) This would get even more free publicity for the restaurant chain because no one else is doing this – YET.
When I say this was a “mobile miss” this is what I mean. The Denny’s Superbowl ad was a huge success. It could have been even bigger and long lasting had Denny’s leveraged the power of mobile.
From MobileMarketingProfits.com by Kim Dushinski
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