Sharpen your marketing expertise on Word of Mouth (WOM) and Mobile Marketing (MM) while enjoying great networking with others in senior level Marketing, General Mgt., Advertising, PR, Research, Biz Dev/Sales and related functions).
On Thursday, January 21st, at 5:30PM MENG’s DC Chapter hosts a networking and presentation. (MENG = Marketing Executives Networking Group, www.mengonline.com)
What’s Hot in Word of Mouth & Mobile Marketing
As cell phones become smarter and enhanced with more features, the impact on ethical and effective marketing will be profound. Get on the leading edge of knowing how best to use permission-based mobile promotions to generate product buzz and word of mouth conversations.
This hot presentation gives insights and advice on Word-of-Mouth and Mobile Marketing — two emerging media trends you can’t afford to ignore.
ApolloBravo is a next generation marketing and new media firm, specializing in Mobile Promotion and Social Media solutions. Brad Beckstrom, Founder and Managing Partner, will discuss the quantum leaps in text messaging and the marketing impact possible via mobile devices. He’ll also present the latest in wireless marketing and case studies from successful permission-based promotions. Examples will include branded content, Text2win sweeps, camera phone promos, the mobile web and wireless event marketing. * [See Brad’s bio below.]
Mark your calendar now for January 21, 2010 – so you don’t get left in the last decade.
Register today… and tell other senior Marketing and Management folks to register and come too! Advance Registration required at:
A modest $11.00 fee covers food. Online registration closes on Wednesday, Jan. 20 .(Pls. use only Visa or MC.)
For any registration questions, please contact Ruth Bardos, MENG Administrator, at email@example.com, or by phone, 860-984-6186.
Location & Time:
Downtown DC at University of Phoenix, 25 Massachusetts Ave, NW, Washington, DC 20001 (1-1/2 blocks from Union Station, near Capitol Brewing, ground floor entrance).
Networking starts at 5:30 PM and presentation at 6:30 PM. Lots of time before and after the presentation is devoted to networking.
Parking and Metro
Easy Metro at Union Station and parking there or metered street parking usually is very available on Massachusetts Ave. in front of Univ. of Phoenix, which becomes free after 6:30PM, so bring LOTS of quarters. (Parking in the Univ. of Phoenix building closes at 7:30 PM and should be avoided.)
Food – Sandwiches and beverages are provided, covered by your registration fee, whether or not you eat.
All members and guests are encouraged to bring or send guests who are or have been senior level Marketers (VP or above); feel free to forward this email to them. Guests are welcome to MENG meetings twice and then need to decide whether or not to join MENG.
Questions? Please contact me at firstname.lastname@example.org or call my cell, 410-598-6036.
After the Tsunami in 2004 more money was raised by small donations from individuals than all government aid combined. We call these small donations the Long Tail behind the traditional big donors. If you text the Word Haiti to the number 20222 a $10 dollar donation will show up on your next mobile bill. The entire $10 will go to the charity. Please help now, death toll could reach 6 figures. If you want to give more visit www.crs.org or www.redcross.org
Get ready for the long predicted of arrival of the “ad supported” google phone. Google is placing big bets on mobile search and advertising and this move is just the beginning.
SAN FRANCISCO – Google Inc.’s vision for how a mobile phone should be made and sold will likely raise the stakes in the Internet search leader’s bid to gain more control over how people surf the Web while they’re on the go.
The catalyst in Google’s latest attempt to shake up the mobile market apparently will be the Nexus One, the first smart phone designed by the company’s own engineers.
Google has said little about the phone except to confirm that its workers received the handsets three weeks ago for a final round of internal testing. Google is expected to provide the first concrete details about the phone, along with the company’s vision for how such devices should be made and sold, during a press conference on Tuesday at Google’s headquarters in Mountain View, Calif.
In its invitation to the event, Google said the wireless market had only seen “the beginning of what’s possible” with the free Android operating system that it introduced for mobile phones in late 2007.
Android was designed to make it easier to interact on a mobile phone with Web sites and services, including Google’s, while providing an egalitarian platform to run applications developed by outside programmers.
The applications don’t have to go through an extensive review before they can be distributed to Android-powered devices, a contrast from the control that Apple Inc. holds on its hot-selling iPhone.
Until now, Google has been content to let other companies design the devices relying on Android. And those devices thus far have largely been distributed like most other mobile phones, tethered to major wireless carriers that typically require buyers to lock into two-year contracts in return for discounts on the handsets.
But Google now appears to be ready to push its operating system in a new direction while trying to give consumers more flexibility to connect a mobile phone with the wireless carrier of their choice.
Read more http://bit.ly/8iBEFl
By MICHAEL LIEDTKE AP Technology Writer