As part of a Pepsi Max® NFL Access Super Bowl promotion, consumers could text to retrieve clues on the Pepsi Max® team locations and then wear lanyards to hopefully be spotted by the Pepsi Max® team. Winners received hundreds of prizes, including tickets to concerts and to the Maxim magazine Super Bowl party.
Attendees at Major League Gaming shows across the country could text for entry codes and visit the BIC® booth to find out if they had a winning code. Each message was linked to a mobile website and
integrated into contests and promotions to drive traffic to the booth.
November 18, 2010 Portfolio Comments Off
Promoted via outdoor advertising and a Facebook campaign, Coors invited consumers to text “cold” to find the closest Coors Light® promotions to their respective locations. The program was fully integrated with a Facebook application, allowing consumers to send promotion information to their phones and share it with friends.
This community-centric juice company offered a text-to-give campaign encouraging consumers to text and donate $10 to help victims of the Haiti earthquake. The campaign was integrated with Facebook, as well as with outdoor and print advertising.
Consumers opted into this custom Facebook application to receive free samples of Quaker® fiber and omega-3 cereal bars. The program included tell-a-friend component, allowing consumers to share additional samples with up to three friends.
This text-to-vote campaign allowed consumers to sample multiple flavors of Mountain Dew® and text in a vote for their favorite, as well as provide feedback on their top pick. An impressive 38 percent of consumers provided valuable feedback via text messaging.
To demonstrate the versatility of this top-level domain when searching for a name for your company’s website, ApolloBravo scripted, produced and directed this video for .biz domains. This viral video — which follows the story of Jack, who is trying to find a domain name for his new café — was blasted out to more than 50 video sharing and bookmarking sites and was cross promoted via a variety of social media sites using ApolloBravo’s social media placement technology.
As part of a full rebranding campaign for .biz domains, a new brand image was integrated into the my.biz website, which included a custom domain name generator for Web 2.0 businesses. ApolloBravo fully integrated a viral video, blog, SEO, promotional banner campaign and channel partner support packages used by more than 50 domain name resellers. The site achieved top rankings across targeted keywords.
Developed, scripted and produced to promote the new Ultraviolet platform for the motion picture industry, this viral video was shared with press contacts to generate buzz and coverage of the platform.
Attendees at the South by Southwest® interactive tradeshow had the opportunity to text-to-win a Google android phone for participating in the Neustar® referral program. By snapping a shot of the 2-D barcode at the POS, consumers could enter the contest and receive more information about the program.