Our mobile marketing trends 2010 report was a big hit with over 65,000 views and comments on slideshare and scribd. This year we cover the rapidly expanding use of smart phones to access social networks. We also take a deep look at creative ways to use SMS text promotions and integrating them with Facebook, QR Codes and mobile websites.  We share some of our mobile campaigns Including Text to Win, Snap to Win, Text to Give, Text to Screen, digital signage and mobile coupon integration.  Plus much more…Take a look.
 
Mobile Marketing Trends 2011. Mobile Goes Social

Ubiquitous smartphone uptake provides great opportunity for retailers utilizing mobile coupons.

1 in 3 Smartphone Shoppers Accesses In-store Coupons

Almost one in three (31%) US smartphone owners who use their device for shopping frequently/often access promotional coupons in-store for in-store redemption,according to a March 2011 study from the etailing group and Coffee Table. Data from the report indicates this is the most common in-store usage of smartphones, beating other popular activities such as looking for competitive pricing on Amazon.com (29%) and at other retailers besides Amazon.com (26%). Twenty-six percent also check product ratings and reviews.

9 in 10 Marketers Use/Plan to Use Social Media

A combined 89% of marketers use (53%) or plan to use (36%) social media marketing, according to a study conducted by Unica. Data from the report indicates of those planning to use social media, 26% plan to use it in the next 12 months and 10% plan to use it more than 12 months out. Rich media marketing, with 87% combined usage/planned usage, and mobile marketing, with 85% combined usage/planned usage, have similar statistics to social media marketing. The numbers on rich media marketing in particular (50% current usage, 23% expected usage in 12 months, 14% expected usage in more than 12 months) are almost identical. For mobile marketing, however, the numbers skew more toward planned usage, with a 43% current usage rate. Twenty-five percent of marketers expect to employ mobile in the next 12 months, and 16% plan to use it in more than 12 months. Via Marketing VOX

Reach out to ApolloBravo for more information on linking mobile and social campaigns.

• Reach: Cell phone penetration is currently 89% of the US population. By way of comparison, this is better than penetration figures for cable TV, home internet access, and PC’s in the home.
• Acceptance: In the USA, over 102 billion text messages are sent each month, and over 1 trillion globally.
• Ubiquitous uptake: Mobile phones offer a reach never seen before by any other medium. Today there are more wireless mobile devices than televisions and computers combined.
• Globally There are 5.3 billion mobile subscribers (that’s 77 percent of the world population). What other medium offers that reach?
• Texting Nation: Of the 272 million US cell phones currently subscribed, over 96% of them are SMS capable. (CTIA 2010)
• Many mobile Web users are mobile-only, i.e. they do not, or very rarely use a desktop, laptop or tablet to access the Web. Mobile-only in India 59 percent, even in the US it’s over 25 percent of subscribers. Still think you don’t need a mobile site?
• High response rates: More than 5x as many people respond to mobile messages as compared to traditional, off-mobile call-to-action campaigns (94% of received text messages are read) 97% of consumers carry their phone at retail. (PMA 2010)
• Targeting: The mobile medium is an inherently intimate medium enabling highly targeted, one-to-one communication with audiences & lots of potential for personalization and up-selling.
• The Wireless Web: Over 3 billion targeted mobile ads are served every month.
• Widespread availability of unlimited data plansis critical to penetration of mobile media usage, it drove mobile media in Japan, now it’s driving the US with unlimited data plans starting at $25 per month
• Global: Europe is the most mature wireless market with (96%) penetration rates, followed by Japan (88%), the United States (89%) CTIA 2010
• Despite all the media hype, and vast sums pumped into developing and promoting native apps, more consumers use their browser than apps in developed nations. Only a minority will use Web or apps exclusively.
• Over 30% of visits to Facebook are Mobile, over 40% for twitter.
• In 2011 over 85 percent of new handsets will be able to access the mobile Web.
• Comscore (Febuary 2011) estimates that 80 percent of mobile subscribers in US and Western Europe have a phone that can access the mobile Web. 48 percent of US and 61 percent of W. Europeans have a handset with an HTML browser (this proportion is increasing fast), the rest have WAP browsers.

Learn more : Sources, ComScore.com , MobiThinking.com, CTIA.com, Gartner.com, Pewfoundation.com