Top 10 Reasons Your Brand Needs Mobile Marketing
1. Reach: Cell phone penetration is currently 87% of the US population. By way of comparison, this is better than penetration figures for cable TV, home internet access, and PC’s in the home. (CTIA 2009)
2. Acceptance: In the USA, over 84 billion text messages are sent each month, and approximately 850 billion globally. Over 80% of 18-29 year old consumers text message. (Pew Foundation Study 2008)
3. Ubiquitous uptake: Mobile phones offer a reach never seen before by any other medium. Today there are more wireless mobile devices than televisions and computers combined.
4. Texting Nation: Of the 272 million US cell phones currently subscribed, over 96% of them are SMS capable. (CTIA 2009)
5. High response rates: More than 5x as many people respond to mobile messages as compared to traditional, off-mobile call-to-action campaigns (94% of received text messages are read) 97% of consumers carry their phone at retail. (PMA 2009)
6. Targeting: The mobile medium is an inherently intimate medium enabling highly targeted, one-to-one communication with audiences & lots of potential for personalization and up-selling.
7. The Wireless Web: Over 2 billion targeted mobile ads are served every month. Our Snd2phone platform allows you to target consumers on the 3 largest mobile ad servers over 75% of this volume.
8. Mobile Web: You need a mobile website. Mobile consumers are hunters they do not need and can't see most of your traditional website. Google Ad Words for mobile links to sites that conform to mobile specifications.
9. Global: Europe is the most mature wireless market with 96% penetration rates, followed by Japan (88%), the United States (87%) CTIA 2009
10. Google, Yahoo, ATT, MSN, 4Info: All offer SMS Search, Text pizza and your zip code to 92466 and imagine the possibilities. Click the mobile link you receive from Yahoo.