As part of this fully integrated online promotion for StarKist®, consumers could text “Kist” to a short code to opt in for links to weekly recipes posted on a custom micro-site. In addition, consumers could find recipes and links to the site via Facebook as well by scanning a custom StarKist® QR code. Tell-a-friend sharing was integrated with Twitter and Facebook, encouraging consumers to like the page.
This fully integrated partner promotion with Revlon® and Duane ReadeTM drugstores included text-to-win elements as well as a Facebook promotional campaign with six rotating ads. The Facebook page invited consumers to enter their mobile phone number and receive text message offers for Revlon® products. Messages also included a link to a mobile website that was optimized for display on more than 5,000 different mobile devices as well as traditional web browsers.
As a way to leverage text messaging to collect e-mail addresses for C-SPAN2’s BookTV database and weekly e-mail alert, ApolloBravo developed this opt-in campaign where mobile users are able to reply with e-mail addresses and zip codes. This mobile and e-mail list-building program was promoted with a text-to-win element and cross promoted on C-SPAN2 BookTV and publisher tradeshows. The mobile website includes zip code and e-mail data capture with a link to a custom QR code.
To increase awareness of Erie Insurance®, ApolloBravo developed this localized text trivia contest, fully integrated with a sweepstakes contest and data capture. A mobile website, which includes data capture and lead generation, is linked to each message. Using dynamic SMS keywords, the program can be localized in priority markets and is cross promoted at events and movie pre-rolls.
This multi-dimensional program allowed consumers to text “5hour” to a short code to enter to win an energy break for their entire office. It also was integrated with a Facebook promotion that drove consumers to search for 5-hour Energy® and enter to win an energy break. In addition, consumers could reply with their zip code to find the nearest locations that stock the 5-hour Energy® drink.
As part of a Pepsi Max® NFL Access Super Bowl promotion, consumers could text to retrieve clues on the Pepsi Max® team locations and then wear lanyards to hopefully be spotted by the Pepsi Max® team. Winners received hundreds of prizes, including tickets to concerts and to the Maxim magazine Super Bowl party.
Attendees at Major League Gaming shows across the country could text for entry codes and visit the BIC® booth to find out if they had a winning code. Each message was linked to a mobile website and
integrated into contests and promotions to drive traffic to the booth.
November 18, 2010 Portfolio Comments Off
Promoted via outdoor advertising and a Facebook campaign, Coors invited consumers to text “cold” to find the closest Coors Light® promotions to their respective locations. The program was fully integrated with a Facebook application, allowing consumers to send promotion information to their phones and share it with friends.
This community-centric juice company offered a text-to-give campaign encouraging consumers to text and donate $10 to help victims of the Haiti earthquake. The campaign was integrated with Facebook, as well as with outdoor and print advertising.
Consumers opted into this custom Facebook application to receive free samples of Quaker® fiber and omega-3 cereal bars. The program included tell-a-friend component, allowing consumers to share additional samples with up to three friends.