We’ve been looking for something like Trello for a long time. Trello Is promoted as a project management system. As a digital marketing agency we’ve got that down. What was really missing was a global collaborative space to share ideas and brainstorm. At the core of Trello are cards that are used to share and organize ideas. People can collaborate using tablets, smart phones and traditional browsers. This is ideal when trying to brainstorm with folks in different locations and time zones. People can also vote and share ideas outside of the group. As more of the best creative’s in the business ditch their commute and learn how to work from home apps like Trello become very valuable. Think of it as a digital whiteboard that doesn’t end up a scribbled mess, or have the words “do not erase”, scrawled above it. I’ll let you know how it goes.
More here https://trello.com/
When my wife and were saving for a first home I remember going through a phase where I printed out coupons for free entrées in local restaurants. These coupons and other discounts like the entertainment card would always raise eyebrows with the wait staff. It was especially fun when your coupon was rejected and had to be returned to you. ” Sorry sir this is only for our Plattsburgh location, you will need to pay the entire check” . After a while I gave up on them as I am sure many restaurant goers did. But now as I pull out my iPhone 5 redeem a 50% off Groupon at a nice local seafood place it just feels a lot like handing them your American Express card. In fact American Express has even built in some offers with foursquare. Waitstaff response “that’s cool”.
Our recent recession combined with rapid acceptance of smart phones has really changed this whole process from something very difficult to something so easy so that it’s just second nature for many people now. In fact a recent study has shown that only 9% of consumers believe using a coupon would label someone as “cheap”. So here’s the big number – 71% would consider utilizing a coupon on a date and not attempt to hide it! However I would most likely not recommend this on first dates. see study below via Warc
US consumers rely on coupons
AUSTIN: Consumers in the US are spending less on meals at restaurants, new clothes and higher-priced groceries than five years ago, while relying more on discounts and coupons, a survey has found.
RetailMeNot, a digital coupon site, polled 1,101 consumers online for the financial literacy edition of its Shoppers Trend Report and found that more were actively saving money than before.
“Consumers are emerging from the Recession of 2008 having learned a valuable lesson, that saving money is a good thing,” said Trae Bodge, senior editor for RetailMeNot.
“Today’s consumers have higher expectations for what they can do with their hard-earned paychecks,” he added. “They also want more for their money and are willing to take the necessary steps to ensure that they get it.”
Significant proportions of respondents had reduced their outlay on meals at restaurants (49%), expensive groceries (44%) and new apparel (46%).
At the same time, 51% of consumers who used coupons stated they used them more today than five years ago, while 37% said they used them more than a year ago.
Economic factors were the main reason for the increased usage of coupons, either because respondents’ personal finances had declined (43%) or because the recession had made them more conscious about the importance of saving (31%).
But 23% indicated that their increased use of coupons was simply because technology had made it easier to find and use them.
“Couponing as a necessity gave people a taste for savings, and consumers will continue to look for ways to get more for their money,” noted Bodge.
In general, coupons had a positive image, with 59% of respondents regarding people who used them as “savvy” while just 9% reached for the description “cheap”.
Interestingly, some 71% said they would consider using a coupon on a date and would not attempt to hide it.
Data sourced from Wall Street Journal; additional content by Warc staff , 30 April 2013
Read more at http://www.warc.com/LatestNews/News/EmailNews.news?ID=31332&Origin=WARCNewsEmail#KRVVAcRUpLk7Ajvm.99
Photo sharing contests are a great way to connect with your consumers and prompt them to engage with your brand. And, using Facebook as the vehicle to bring awareness and participation to your campaign is fantastic … unless those consumers are primarily using a mobile device to access the Facebook platform. Currently, Facebook desktop and Facebook mobile operate like two completely different platforms. Facebook is in the midst of optimizing the mobile newsfeed to engage their mobile consumers, but that doesn’t expand to facebook apps.
Your brand spends money to advertise to and engage your consumers on Facebook; it’s affordable and effective to build your Facebook community and social media presence. The number of active daily visitors visiting Facebook on mobile devices (680 million active users) now exceeds the number of traditional desktop users.
What happens to your brand’s consumer promotional engagement on a mobile device? Is that Facebook Like-Gate page collecting mobile fans or the Facebook Photo Sharing Contest App even reaching your consumers? Currently, on mobile devices like smartphones, it’s not.
Think about it. What device do you use most frequently to check Facebook? Are you satisfied having your brand top-of-mind only from the comfort of a desktop computer? Let’s face it – your phone is a social device. You have it with you at all times. By the end of 2013, there will be more mobile devices on Earth than people. (Source: Cisco, 2013)
Don’t despair, ApolloBravo makes Facebook Apps mobile! Apollobravo builds mobile-friendly apps allowing your fans to access, view and interact with your Facebook Desktop version of the contest or sweepstakes app.And the best part is that the mobile app and the facebook app are seamlessly synced. Advertise your promotion in a Facebook Ad or simply post to your fans’ newsfeeds with the confidence to drive awareness and increase participation …. Even on a mobile device!
Check out our current Jagermeister Brother in Your Corner Photo Contest apps.facebook.com/jagercode … from your desktop OR your mobile.
A recent UK study shows brand mentions for food and beverages more prominent than music, celebrities or news updates. This points to a great opportunity for brands to develop and invest in growing their presence on Twitter. Mentions can be further enhanced by running photo contests and prompting consumers to use hashtags to be automatically entered in sweepstakes. It’s much easier to engage a brand this way then filling out a form online or even worse a mail-in sweepstakes. When integrated with mobile marketing, analytics and contest management tools Twitter can make a great primary means of entry for your next promotion or sweepstakes.
Via WARC Brands in the food and beverage, clothing and retail sectors generate the highest number of direct mentions among Twitter users in the UK, according to a report.
Drawing on a sample of 10,000 tweets made by 1,000 members of Twitter, the social media monitoring firm BrandWatch revealed that 3.6% of posts referred to a brand by name.
“This made brand names almost as prominent as television, film and sport, and more prominent than music, celebrities or news updates,” the firm’s study said.
Members of the food and drinks category yielded 32% of these messages. McDonald’s and Nando’s, the restaurant chains, Tesco, the supermarket giant, and Cadbury, the confectioner, led the charts here.
The technology sector was the subject of 11% of tweets referencing brands. Apple, and its iPhone handset, topped the category rankings, with Samsung, Microsoft and Orange following next.
While 80% of content about technology brands was generated by men, women were behind 89% of tweets in the clothing category and 73% for food and drink.
“Equal numbers of products and services were mentioned, suggesting an even split between secondary and tertiary sectors,” the study said.
“Brands ranged from large, established names including Amazon and Ford to smaller companies such as Azendi and Micro Scooters.”
Looking more broadly, the analysis showed that 38% of posts were “solo tweets”, where the user did not link with other Twitter members using tagging or a direct exchange.
A further 36% were replies to messages, while 22% were retweets, the analysis added.
Data sourced from Brand-e.biz/BrandWatch; additional content by Warc staff, 7 March 2013
Looking to promote your product in emerging markets? A recent study shows that mobile and social media are far more influential in these markets than in North America or the UK.
LONDON: The digital channels are more important for marketers than traditional media when it comes to connecting with consumers in emerging markets, new analysis shows.
The Discovery Brand Index of GlobalWebIndex, is based on the results of more than 150,000 Internet users in 31 countries, creating a single measure of the ease with which consumers can find brand messages.
It found, for example, that social media are six times more important for brands in markets such as Indonesia and Thailand than in Japan or the UK.
To highlight the difference in attitudes, consumers in the Netherlands are seven times more likely to learn about new brands and products that social media ads.
Another important digital channel is mobile, and campaigns in countries like Thailand and Vietnam are about four times more efficient than in developed markets such as the UK and the Netherlands.
Developed Internet markets, however, have different characteristics. In Japan and the United Kingdom, for example, the search is twice as important for brands in consumer buying trip digital.
Established brands also exert more power in these markets. In Japan, the brand loyal consumers outnumber those “adventurous brand” by two to one: a bit of stick from 58% to a brand once they find one they like, while 27% always like to try new products.
By contrast, consumers in emerging markets are much less fixed in selecting brand: 73% of Filipino Internet users like to try new products.
“With brands increasingly investing in digital and social media, it is critical to understand how all channels to work together, with individual metrics that cover all communications, whether they are online or not,” said Tom Smith, GlobalWebIndex founder.
Among other findings of the study are that consumers in Hong Kong are more likely to trust the price comparison and consumer review sites in the search for online information products.
And Sweden produced the lowest score online BDI, indicating that the Swedes are the least likely of any nationality to use the Internet to interact with brands or product search.
The data comes from GlobalWebIndex, additional content by WARC staff, March 6, 2013
Excellent info-graphic courtesy of QWAYA via Social Media Today.
Facebook’s growth on mobile devices is a good indicator of how rapidly smart phone subscriptions are growing globally. Out of Facebook’s nearly 1,000,000,000 active monthly users 57% are accessing via mobile phone. If you’ve developed a great mobile website or mobile promotion, The Facebook Newsfeed is a fantastic way to drive traffic there.
This survey shared by socialmediatoday is another in a long string of data pointing to the fact that among consumers interacting with brands it’s more about social currency then social media. The study points out the disconnect between brands and consumers. Here are a few of highlights.
- 65% of consumers connect with a brand for the games, contests and promotions
- 79% to take advantage of special offers and discounts
- People are connecting with brands via social media because they expect something in return
- Consumers see this as social currency
- When CMO’s or asked this same question they believed that these consumers were looking for content and only 27% of the same CMO’s believed that consumers were seeking special savings, experiences or rewards.
That’s a big disconnect. So the challenge for marketers is to engage consumers as the first step in starting a conversation. Pony up your social currency at the front door. This is especially true with new product introductions or brand extensions which 55% of consumers want to hear about.
From the looks of things not many CMOs and marketers are putting enough weight to the idea of social currency…
And one more chart just in case the message is not loud and clear. Read more about the study here http://goo.gl/rc3ev
Note to retailers: it’s time to replace tear pads and punch cards. How a sub shop chain got 650,000 new loyalty members
- New mobile web ordering and payment accessible to all smart phones via a new HTML 5 platform
- A QR code to check in and claim your points or join the program
When you think about it photos are a great way to engage consumers. Whether it’s through contests, experiential marketing or social media, photos are king. When a consumer includes your product in a great photo it’s the ultimate complement for your brand. Try this experiment, go to any products Facebook page and click on photos, then click on photos of……. and you will see the sometimes “very interesting” ways consumers are engaging with that product through photography. With the growth of Instagram, Facebook and Pinterest a photo can now have a much larger audience. It’s also gotten much easier for the consumer to add a quick hashtag or tag your product on Facebook. Check out this YouTube video of how shoe brand Aldo is using Instagram to vastly enhance the visibility of a street team promotion.
ApolloBravo offers branded photo sharing solutions for your contest, event or social media campaign. We create campaigns that maximize photo sharing across multiple platforms and encourage consumer check-ins with photos.
Excellent article on 3 must do marketing investments shared in Tech crunch. Before making the investment companies need to explore how mobile, social and content can be linked and delivered efficiently. With over 50% of search now conducted via apps and mobile devices is important to put mobile 1st in this trio.
Summer signals the beginning of budget season. Before making marketing investment decisions, analyze this year’s three marketing must-haves: social media, content marketing and mobile. While aspects of these marketing formats may not have direct costs, they all require budget and resources.
1. Social Media
Social media provides platforms, enabling marketers to interact with their target audience. Social media involves more than a Facebook page or Twitter account. It requires an integrated social media strategyincluding a social media persona to ensure it’s an integral part of your marketing.
- Assess current social media presence. Is your brand present on appropriate social media networks? Are you actively managing your presence? Are there emerging social media platforms relevant to your firm, focus, or target market where you must establish your presence?
- Evaluate your brand’s portrayal across social media platforms. Is your brand consistently presented? Do your branding guidelines need to be enhanced?
- Determine the engagement level you need on social media platforms. Remember, you can’t rely on three tweets a day written by your agency. You need a human face behind your social media presence. Ensure you’ve got appropriate in-house resources to respond to social media requests.
- Create relevant content to feed social media needs. Assess requirements across content formats and social media platforms. Include formal content marketing as well as social media interactions like Facebook comments and Twitter responses.
- Support your social media presence with targeted advertising. Do you need to enhance your social media presence with related paid advertising? Consider the use of social media ads.
2. Content Marketing
Content marketing is promotion-free information that fuels social media and overcomes purchase decision hurdles. (Here’s an outline of content marketing’s basic steps.)
- Analyze content marketing needs. Assess the existing content within your organization. Then determine where you have content marketing needs and where you have holes in your existing offering. Specifically examine the entire purchase process and social media interactions.
- Integrate content marketing into an editorial calendar. Determine where content is needed, the format and topic required, and the timing of its creation based on your assessment. Incorporate this information into a plan across platforms to ensure it’s synched with your promotional calendar. Plan for content reuseto extend the life of each element.
- Acquire appropriate resources for your content creation team. At a minimum, you need an editor and a copy editor. While you can encourage employees and customers to contribute content, determine where you need additional support. Don’t underestimate the need for designers, photographers, writers and technology support. These resources can be internal, freelance or agency-based.
- Expand content marketing reach. Make it easy for readers to share your information with social sharingbuttons. Where appropriate, use advertising to promote your content and build an audience.
- Ensure content marketing closes sales. Content marketing by itself can’t drive sales. It needs calls-to-action and related dedicated promotional codes. Further, create tailored landing pages and streamline the sales process to efficiently convert prospects to sales.
Mobile is a must-have for every business with a retail presence or that competes with a business that has a retail presence since mobiles and tablets go shopping.
- Be present on mobile search. Mobile search is separate from web search. Local businesses that people seek on-the-go must be findable on mobile search.
- Build a mobile website. Don’t just assume people can read your web-optimized site on a mobile device. Create a streamlined mobile website focused on the information customers want on-the-go.
- Build a mobile phone number house file. If you don’t have a mobile phone list, start building one now.
- Optimize your emailings for mobile devices. Email is the primary content consumed on mobile devices. Ensure readers can easily read and take action on your emailings via a connected device.
- Assess need for a mobile app. In the past year, mobile app usage has surged ahead of mobile web, according to Flurry. Depending on your business, this shift may require investment in a mobile app.
According to IBM’s State of Marketing 2012, marketers face an array of challenges. Top on their lists are channel and device choice expansion and customer collaboration and influence. This is no surprise given social media’s exponential growth, increased smartphone usage, and the quick adoption of tablets. These elements require new ways of engaging and selling prospects and customers through content marketing and social media delivered via various mobile devices.
At a time when marketers need additional funds to test these emerging channels and platforms, more than a quarter of those surveyed believe their biggest challenge is financial constraints and ROI accountability. This is to be expected in light of weak economic growth. Many businesses using social media, content marketing and/or mobile are still testing these strategies and haven’t developed effective tracking yet.