When you think about it photos are a great way to engage consumers. Whether it’s through contests, experiential marketing or social media, photos are king. When a consumer includes your product in a great photo it’s the ultimate complement for your brand. Try this experiment, go to any products Facebook page and click on photos, then click on photos of……. and you will see the sometimes “very interesting” ways consumers are engaging with that product through photography. With the growth of Instagram, Facebook and Pinterest a photo can now have a much larger audience. It’s also gotten much easier for the consumer to add a quick hashtag or tag your product on Facebook. Check out this YouTube video of how shoe brand Aldo is using Instagram to vastly enhance the visibility of a street team promotion.
ApolloBravo offers branded photo sharing solutions for your contest, event or social media campaign. We create campaigns that maximize photo sharing across multiple platforms and encourage consumer check-ins with photos.