From Read Write Web : Mobile startup Aloqa launched earlier this week at the MobileBeat conference, revealing their innovative interface for location-aware search. Their new application proactively seeks out nearby businesses, services, events, and even Facebook friends and presents them to you in a colorful yet streamlined interface. The app essentially lists everything that’s nearby – with no need for you to perform map-based searches or launch a browser. Instead, all you have to do is look at your phone.
Mobile Search Should be “Push,” Not Pull
The concept behind Aloqa’s app offers a unique vision for mobile search that’s quite different from how most people use their phones today. Currently, if you’re looking for nearby restaurants, for example, you would first launch a mobile mapping application like Google Maps, let it locate you, and then perform a search for “restaurants.” Once the results loaded, you could tap on the various pushpins to see the info about restaurants nearby, including names, phone numbers, and addresses.
In Aloqa, however, that same search would be much simpler. In fact, it wouldn’t be a search at all. Instead, you would just tap on the icon for restaurants and immediately see a list of those nearby. When you see the one you want (oh look, there’s sushi!), a second tap will display a window where you can choose to go to the business’s web site, display the location on a map, call the business, or send the info to a friend.
This same sort of functionality can be used for anything from restaurants to retail stores to gas stations and ATMs. It can also help you find events that may spark your interest, like a nearby concert for instance.