As part of this fully integrated online promotion for StarKist®, consumers could text “Kist” to a short code to opt in for links to weekly recipes posted on a custom micro-site. In addition, consumers could find recipes and links to the site via Facebook as well by scanning a custom StarKist® QR code. Tell-a-friend sharing was integrated with Twitter and Facebook, encouraging consumers to like the page.
This fully integrated partner promotion with Revlon® and Duane ReadeTM drugstores included text-to-win elements as well as a Facebook promotional campaign with six rotating ads. The Facebook page invited consumers to enter their mobile phone number and receive text message offers for Revlon® products. Messages also included a link to a mobile website that was optimized for display on more than 5,000 different mobile devices as well as traditional web browsers.
As a way to leverage text messaging to collect e-mail addresses for C-SPAN2’s BookTV database and weekly e-mail alert, ApolloBravo developed this opt-in campaign where mobile users are able to reply with e-mail addresses and zip codes. This mobile and e-mail list-building program was promoted with a text-to-win element and cross promoted on C-SPAN2 BookTV and publisher tradeshows. The mobile website includes zip code and e-mail data capture with a link to a custom QR code.
To increase awareness of Erie Insurance®, ApolloBravo developed this localized text trivia contest, fully integrated with a sweepstakes contest and data capture. A mobile website, which includes data capture and lead generation, is linked to each message. Using dynamic SMS keywords, the program can be localized in priority markets and is cross promoted at events and movie pre-rolls.
This multi-dimensional program allowed consumers to text “5hour” to a short code to enter to win an energy break for their entire office. It also was integrated with a Facebook promotion that drove consumers to search for 5-hour Energy® and enter to win an energy break. In addition, consumers could reply with their zip code to find the nearest locations that stock the 5-hour Energy® drink.
As part of a Pepsi Max® NFL Access Super Bowl promotion, consumers could text to retrieve clues on the Pepsi Max® team locations and then wear lanyards to hopefully be spotted by the Pepsi Max® team. Winners received hundreds of prizes, including tickets to concerts and to the Maxim magazine Super Bowl party.
Attendees at Major League Gaming shows across the country could text for entry codes and visit the BIC® booth to find out if they had a winning code. Each message was linked to a mobile website and
integrated into contests and promotions to drive traffic to the booth.
Promoted via outdoor advertising and a Facebook campaign, Coors invited consumers to text “cold” to find the closest Coors Light® promotions to their respective locations. The program was fully integrated with a Facebook application, allowing consumers to send promotion information to their phones and share it with friends.
This community-centric juice company offered a text-to-give campaign encouraging consumers to text and donate $10 to help victims of the Haiti earthquake. The campaign was integrated with Facebook, as well as with outdoor and print advertising.
Consumers opted into this custom Facebook application to receive free samples of Quaker® fiber and omega-3 cereal bars. The program included tell-a-friend component, allowing consumers to share additional samples with up to three friends.
This text-to-vote campaign allowed consumers to sample multiple flavors of Mountain Dew® and text in a vote for their favorite, as well as provide feedback on their top pick. An impressive 38 percent of consumers provided valuable feedback via text messaging.
To demonstrate the versatility of this top-level domain when searching for a name for your company’s website, ApolloBravo scripted, produced and directed this video for .biz domains. This viral video — which follows the story of Jack, who is trying to find a domain name for his new café — was blasted out to more than 50 video sharing and bookmarking sites and was cross promoted via a variety of social media sites using ApolloBravo’s social media placement technology.
As part of a full rebranding campaign for .biz domains, a new brand image was integrated into the my.biz website, which included a custom domain name generator for Web 2.0 businesses. ApolloBravo fully integrated a viral video, blog, SEO, promotional banner campaign and channel partner support packages used by more than 50 domain name resellers. The site achieved top rankings across targeted keywords.
Developed, scripted and produced to promote the new Ultraviolet platform for the motion picture industry, this viral video was shared with press contacts to generate buzz and coverage of the platform.
Attendees at the South by Southwest® interactive tradeshow had the opportunity to text-to-win a Google android phone for participating in the Neustar® referral program. By snapping a shot of the 2-D barcode at the POS, consumers could enter the contest and receive more information about the program.
This text-to-win contest with integrated data capture was easily incorporated into Chili’s® POS materials, such as coasters. Consumers could quickly enter a contest while waiting for their tables. The mobile web page opted in consumers for e-mail club updates. Demo only contest has ended.
This custom Facebook application encouraged consumers, students and small businesses to join .us social media and receive weekly updates and presentations via Facebook. The page included videos, SlideShare presentations and white papers – all linked back to a branded promotion page.
This $25,000 web development competition integrated a partner promotion between the South by Southwest® interactive tradeshow and Digg TM. Elements included a viral video, online contest entry and judging. Winners were announced at the event as part of a Diggnation webcast.
This viral video — awarded first place by the NVTC viral video contest — was scripted and produced for Webmetrics® web monitoring services from Neustar®. The video was placed on more than 25 video sharing sites and included links back to keywords targeting B2B users searching for web monitoring products.
To demonstrate the benefits of a QR Code Content Management System, the ApolloBravo team scripted, directed and produced this video for Neustar® Mobile Codes. The video creatively and concisely communicates how Neustar’s Smart System from Mobile Barcodes is changing the way codes are built, used, stored and managed … testament to ApolloBravo’s specialty in creating unique, shareable videos to demonstrate great products.
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