Miller Lite pumped up Bears fans promoting an innovative party deck promotion at Soldier Field. Bears fans can text for invites to the Miller Lite Party Deck. Contest was promoted via score board messaging. Winners received a message with a unique ID and were invited to the VIP party deck experience. Other winners received a mobile coupon for six free wings at Buffalo Wild Wings. Participants could follow a web link to opt in for future promotions at nearby restaurants and bars as well as Party Deck invites to future games. ApolloBravo handled campaign copy, mobile web integration, text to win sweepstakes and random winner selections.