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Innovative technologies to enhance television advertising

Advertisers look at ways to add a 3rd dimension to TV ads. No special glasses required, just your smart phone.  Including a product specific mobile l...

The best digital firms move fast

  via Warc.com NEW YORK: Companies making the most effective use of digital media typically adopt a distinct set of strategies in areas li...

Smartphones fuel m-commerce

Via WARC / Comscore NEW YORK: Increasing numbers of US consumers are using smartphones to research and buy products, a report has shown. According ...

Inbound Marketing versus Outbound Marketing

This is a great info-graphic visualizing how inbound marketing stacks up against traditional outbound marketing. We call  inbound marketing, consumer...

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