March 28, 2013
Mobile, Social
Photo sharing contests are a great way to connect with your consumers and prompt them to engage with your brand. And, using Facebook as the vehicle to bring awareness and participation to your campaign is fantastic … unless those consumers are primarily using a mobile device to access the Facebook platform. Currently, Facebook desktop and Facebook mobile operate like two completely different platforms. Facebook is in the midst of optimizing the mobile newsfeed to engage their mobile consumers, but that doesn’t expand to facebook apps.
Your brand spends money to advertise to and engage your consumers on Facebook; it’s affordable and effective to build your Facebook community and social media presence. The number of active daily visitors visiting Facebook on mobile devices (680 million active users) now exceeds the number of traditional desktop users.
What happens to your brand’s consumer promotional engagement on a mobile device? Is that Facebook Like-Gate page collecting mobile fans or the Facebook Photo Sharing Contest App even reaching your consumers? Currently, on mobile devices like smartphones, it’s not.
Think about it. What device do you use most frequently to check Facebook? Are you satisfied having your brand top-of-mind only from the comfort of a desktop computer? Let’s face it – your phone is a social device. You have it with you at all times. By the end of 2013, there will be more mobile devices on Earth than people. (Source: Cisco, 2013)
Don’t despair, ApolloBravo makes Facebook Apps mobile! Apollobravo builds mobile-friendly apps allowing your fans to access, view and interact with your Facebook Desktop version of the contest or sweepstakes app.And the best part is that the mobile app and the facebook app are seamlessly synced. Advertise your promotion in a Facebook Ad or simply post to your fans’ newsfeeds with the confidence to drive awareness and increase participation …. Even on a mobile device!
Check out our current Jagermeister Brother in Your Corner Photo Contest apps.facebook.com/jagercode … from your desktop OR your mobile.
January 21, 2013
Mobile, Social
Excellent info-graphic courtesy of QWAYA via Social Media Today.
Facebook’s growth on mobile devices is a good indicator of how rapidly smart phone subscriptions are growing globally. Out of Facebook’s nearly 1,000,000,000 active monthly users 57% are accessing via mobile phone. If you’ve developed a great mobile website or mobile promotion, The Facebook Newsfeed is a fantastic way to drive traffic there.
April 18, 2012
News, Social
Our official entry into the social media explained with, craze. We think it’s best explained over a cold beer.
April 2, 2012
Mobile, News, Social
Brands have a great opportunity to close the consumer engagement gap via social media. Brands are spending millions of dollars to reach consumers via traditional outbound marketing while many customers are already knocking at their door. Great survey.
Via WARC LONDON: Marketers in the UK are failing to engage consumers making comments about their brands on social media sites like Facebook and Twitter, new research has revealed.
Marketing Week, the trade title, and Maritz Research, the insights provider, polled 1,000 adults, 81% of which had uploaded opinions about goods specific and services on the web. A further 77% expected to do so in the future.
Some 85% of the participants who had entered comments on the net concerning a brand did not receive a reply. In all, 47% would be “happy” to hear back from a business in such a way, and 32% would “love” this kind of response.
“The large percentage of people who had never been contacted after posting a complaint is a real example of where companies are missing a trick,” said Maya Robert, content editor and social media manager at uSwitch, the price comparison website.
When discussing the 15% of consumers who had received a message from a brand, 32% “loved” it and 47% ranked their engagement simply as being “OK”.
“I think we will always be surprised by how much people want you to be visible and step in and give help,” said Stuart Handley, EMEA director of communication for Dell, the IT group.
Nearly half of the panel had utilised social media to air their views relating of companies, with 24% providing favourable feedback in this way and 23.5% “venting feeling” to friends and family.
For 14% of interviewees, this medium had been a “last resort”, and 8% opted for such an approach in anticipation of achieving a rapid reply from the organisation involved.
Overall, 74% of contributors who had mentioned brands on Facebook generally adopted a positive tone and 26% complained, figures hitting 17% and 5% respectively for Twitter, and falling to 10% and 2% for YouTube.
Among those shoppers making remarks about goods and services online, 58% would have a “higher opinion” of corporations that responded, the analysis added.
When complaining, 74% of customers were seeking an apology, 39% sought offers or vouchers, 34% wished to be thanked by a firm and 29% hoped to gain financial compensation.
“More than 90% of the incoming traffic on our social media channels is customer-related comments or issues,” said Jakub Hrabovsky, head of web relations and social media at Vodafone, the telco. “The vast majority just want a solution and don’t care whether you apologise or offer them compensation.”
Data sourced from Marketing Week; additional content by Warc staff, 2 April 2012
contact ApolloBravo for consumer engagement strategies.
October 24, 2011
Mobile, Social
Latest Comscore data shows rapid growth of consumers accessing social networks via their mobile devices. This is important for companies that want to share offers or drive traffic to their mobile website utilizing Facebook, Yelp, Foursquare, Linked in, Google and a variety of other social networks popular on mobile devices. Reach out to ApolloBravo for a mobile readiness evaluation and creative solutions for integrating Mobile + Social.
via WARC NEW YORK: Over 70m consumers in the US now access social networking sites through their mobile phones, a study from comScore, the research firm, has revealed. According to the company’s estimates, 72.2m people – a third of the entire mobile audience – logged on to these platforms via a handset in August 2011, a 37% increase on an annual basis.
More specifically, 39.9m individuals engaged in this pastime “almost every day”, a total which had expanded by 58% during the last 12 months.
Facebook led the field in terms of usage, reflecting its dominant position in the market as a whole. Some 57.3m of its members signed in from a wireless handset in August, a 50% lift year on year.
Twitter was in second place having attracted 13.4m mobile subscribers across August 2010, equating to 75% growth on August 2010. LinkedIn attracted 5.5m visitors in the same way, a 69% surge.
At present, the most popular activities undertaken by the mobile social networking audience are viewing comments from their friends on 80.3%, and posting status updates, on 69.5%.
Elsewhere, 53.2% of people had followed links to websites, and 52.9% read posts from brands and organisations.
This was ahead of the 44.8% that looked at material from celebrities and other public figures. Another 34.8% of netizens posted links to websites.
Turning to more commercial matters, 33.3% of consumers had received coupons and offers on these web properties, and 27.7% clicked on ads.
When considering the means via which mobile subscribers access social networks, comScore reported 42.3m did so through a browser, up 24% year on year, and 38.5m utilised an app, a 126% annual improvement.
Some 60% of smartphone owners logged on to social networks on these gadgets, nearly double the overall average, Mark Donovan, comScore’s senior vice president for mobile, said.
“Knowing that fans and followers engage with branded content on mobile devices opens the door to a world of opportunity for location-based services,” he added.
Data sourced from comScore; additional content by Warc staff, 24 October 2011
May 19, 2011
Mobile, Social
Our mobile marketing trends 2010 report was a big hit with over 65,000 views and comments on slideshare and scribd. This year we cover the rapidly expanding use of smart phones to access social networks. We also take a deep look at creative ways to use SMS text promotions and integrating them with Facebook, QR Codes and mobile websites. We share some of our mobile campaigns Including Text to Win, Snap to Win, Text to Give, Text to Screen, digital signage and mobile coupon integration. Plus much more…Take a look.
Mobile Marketing Trends 2011. Mobile Goes Social
September 16, 2009
Social
From Mashable – While Twitter may be getting the majority of the press in the Facebook-Twitter competition, Facebook’s still the 800 pound gorilla in the room. Today the world’s largest social network made that clear by announcing that they now have more than 300 million users.
In a blog post, Facebook Founder and CEO Mark Zuckerberg highlighted the social network’s constant growth and also announced that the company was self-sustaining and cash-flow positive, not a small feat by any means considering the relative trouble they’ve had monetizing. Being able to generate a profit opens the door to many possibilities, including an IPO.
The announcement also means that Facebook grew from 200 million users to 300 million in just over 5 months. It took 8 months to reach 200 million from 100 million, and it took years to reach the 100 million user milestone. This is a company that is growing faster, not slower, than its competition.
As the company continues its all-out assault on Twitter, it’s easy to forget that it simply has more users than its upstart rival. By the end of the year, there should be 18 million Twitter users. That’s not even 1/15 of the current size of Facebook.
Mashable, Read more
Facebook Now Has Over 300 Million Users.
February 11, 2009
Mobile
-By Mark Dolliver
NEW YORK Advertising on mobile phones is becoming an increasingly mainstream phenomenon, to judge by a Limbo-GfK Technology Mobile Advertising Report released today. (Limbo is a mobile social network whose free services to members are supported by the revenue from mobile ads.)
Thirty-three percent of Americans with mobile phones said they recalled seeing mobile advertising during the fourth quarter of 2008. Among those with iPhones, the figure was even higher, at 41 percent. “The vast majority of these ads were seen in SMS text messages,” the report notes.
What do people do when they receive mobile advertising? One-third of those who recalled getting such ads said they “responded in some way,” with the most common form of response being to call a toll-free number included in the message: “16 percent of ad-aware consumers recall doing this.” Women were almost twice as likely as men to say they responded in some way to a mobile ad they’d received. In a breakdown by age, 18-24-year-olds were the most likely to report having done so. Perhaps most encouraging for advertisers, says the report, “is the fact that one in seven people also reported that they had bought a product or visited a store as a result of seeing a mobile advertisement.”
Among other tidbits from the report: “More than 162 million consumers used text messaging in the fourth quarter of 2008,” up 16 percent from fourth-quarter 2007. Ten percent of Americans with mobile phones used location-based services in last year’s fourth quarter, with the figure rising to 22 percent among 25-34-year-olds.
Contact
ApolloBravo for more information on our mobile advertising platform.
