How to make native ads a big deal

Earlier this week following Yahoo's acquisition of Tumblr they announced that they would begin integrating native ads " sponsored content" into news streams. This type of advertising fits naturally on sites where people can post anything. Think Twitter, Facebook, and now Tumblr, Flickr. It's a great … [Read more...]

More Americans are dual screening

Recent studies indicate that more and more Americans are dual screening, primarily using their tablet or  smart phone while watching TV.  More viewers we are engaged with content in multiple ways. This could include the sports fan checking out-of-town scores on his smart phone while watching the … [Read more...]