Remember last year when you’d see some folks speaking into their 7 inch phablets? Phablets defined here as a mobile device with a screen of 7 inches or more. It sort reminded me of Steve Carell speaking into his shoe phone in the movie Get Smart. Or maybe you could add a smartwatch to that Phablet and really get a whole secret agent, superhero thing going on.
As with netbooks a lot of technology fads start and end in Asia. If you have a Phablet that’s great. just know it looks kind of funny when you hold it up to your ear.
Read more about the Phablet in Asia.
Phablet role challenged in Asia
SINGAPORE: There are signs that the rise of the phablet in Asia may be short-lived as new data indicates a nascent trend to the use of tablets with cellular voice capabilities.
A year ago, International Data Corporation (IDC) was reporting that sales of phablets in the region had doubled and stood at the same level as tablets – devices with a screen size of seven inches or more – and laptops combined.
But it has now found that tablets which have voice calling built in are taking an increasing share of shipments to Asia Pacific (excluding Japan).
According to its Worldwide Quarterly Tablet Tracker report, some 13.8m tablets were shipped in the region in the second quarter of 2014. Of these, almost 25% included a voice calling option as standard. IDC said that this was equivalent to 60% growth on a year-on-year basis in unit terms for this category of tablets.
The surge in terms of both shipments and vendors since the beginning of this year, has been particularly noteworthy in some markets, including India and Indonesia, where shipments of voice-calling enabled tablets are approaching a 50% share.
The concept is not actually new, noted Avinash K. Sundaram, Senior Market Analyst IDC Asia/Pacific’s Client Devices team, as earlier Samsung devices offered the option via a Bluetooth headset.
But he thought the shift being observed presaged a new development, as consumers in emerging markets were increasingly interested in having a single mobile device for all their needs, “be it watching movies and soap operas, taking pictures, texting or making calls, even if the device has a huge 7″ screen on it”.
That raised an image of users almost having to use two hands to hold a device to their face when making a call.
“It also helps that these devices are quite affordable, playing in the entry-to-mainstream price bands in most markets,” Sundaram added.
That combination of addressing a need and offering a competitive price means that IDC believes this trend shift will continue to gain momentum.
A final point to note is that these devices are currently all Android-based. It remains to be seen whether devices based on other operating systems follow this route.
Data sourced from IDC; additional content by Warc staff
The next trend? The rebirth of the tiny phone.
Here’s the deal. Someday I’d like to walk into a store with no money, no credit cards, no shoes in a soaking wet bathing suit and wave my waterproof iPhone at a POS machine and pay for a cold soda. The details of the transaction including the actual name of the store the date time cost and product name would appear instantly on my screen as a receipt that I could save or delete. At the end of the month I would know exactly how much I spent in convenience stores without having to download or look up anything.
The mobile technology is here. The POS machines you can wave things at are everywhere. I was waving my Mobile Speed Pass at gas pumps in 1999.
Can you guys please get together and figure this out. I promise you everyone will benefit, lots of jobs will be created and people will learn to manage their money better.
Also you may want to call the guys over at #uber they have already figured out how to do this in taxicabs.
20 August 2014 via www.Warc.com
PHILADELPHIA, PA: Mobile payments will be as unremarkable within ten years as credit card payments are today, according to two leading academics who warned retailers to heed the technology’s increasing popularity among millennials.
Responding to the findings of a PwC study that suggested consumers were reluctant to store money in a mobile wallet because of concerns about security and privacy, Wharton marketing professor David Reibstein argued that this was simply another manifestation of people’s “paranoia to things that are new”.
Consumers were no longer worried about credit card companies knowing what they were buying for example. Similarly, restricting liability to $50 in the event of fraud had alleviated security worries.
“It’s just a matter of people making an adjustment,” Reibstein said. “I think 10 years from now, we’ll look back at it and say, ‘Hasn’t this always been here?’”
His colleague John Zhang highlighted the take-up of mobile payment technology by millennials, who are using mobile wallets to transfer funds between friends and to store tickets for events.
“In fact, you can combine mobile payments with social networks,” he said, with apps such as Venmo enabling peer-to-peer transfers – ideal for splitting the check in restaurants, for example.
For a demographic that has grown up with social media, this is quite natural behaviour. Bloomberg even remarked on how, among the younger age group, Venmo was on the way to becoming a verb – ‘venmo me’ – in the same way that people talk of ‘googling’ or ‘tweeting’.
While consumers generally have been slow to adopt the mobile wallet – partly because of engrained habits, partly because of the confusion of proprietary technologies available and partly because of security – consulting firm Accenture said that it could “mend the seams of consumers’ disjointed omni-channel experiences”.
And with millennials already embracing the technology, the only choice retailers face is effectively one of timing – when do they step up to the plate and offer the service.
As Zhang pointed out: “If you don’t [accept mobile payments], you’re going to be passé. You’re going to lose lots of your [future] customers.”
Data sourced from Knowledgte@Wharton, Bloomberg, Accenture; additional content by Warc staff
Think about it. Have you ever used your mobile phone for search? Most people do. When you find something you’re looking for, do you click on it? Most people do. That’s why it’s so important to optimize your website for mobile. A recent study from Google and Nielsen showed that 61% of customers who don’t see what they’re looking for right away will quickly move (or bounce) to another site. There are lots of options including responsive web design and handset detection that can allow your website to automatically adapt to phones, tablets, mini tablets and those big things we see people holding up to their ears called Phablets.