November 4, 2008
Mobile isn’t just a snacking medium anymore, with major brands finding that the sites they create for the mobile Web are now outperforming their regular Internet sites.
In order to get the most from a WAP site, companies need to engage consumers in a completely different way from what they’re used to seeing, according to a panelist at Mobile Internet World in Boston.
“In the automotive sector, mobile outperformed the Internet in terms of video downloads,” said Nick Lim, Boston-based director of products for Nokia Interactive Advertising. “Automotive companies are seeing greater success driving consumers into their showrooms with mobile than any other digital media, television or print.
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“Brands like Ford, Land Rover, Subaru, Hyundai, Toyota and Mercedes Benz are seeing remarkable numbers because of mobile,” he said. “It really works.”
There is definitely an opportunity in the mobile space, with 3.3 billion wireless phones worldwide versus 1.5 billion TVs and 1.1 billion PCs.
Does the moile Web outperfom the Internet?
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