Nokia 2D Barcode Promo at CES
January 5, 2009 Mobile Leave a comment
Nokia is running this 2D bar code promotion at CES, Good example of using SMS to deliver a scanable 2D bar code. Drives booth traffic and demonstrates the capabilities of smart phone technology. Text Nokia to 99134 and click on the link.
Contact ApolloBravo for a demo of how barcodes are generated on mobile websites and linked to SMS promotions. www.apollobravo.com
Mobile Web outperforms Internet: Nokia exec
November 4, 2008 Mobile Leave a comment
Mobile isn’t just a snacking medium anymore, with major brands finding that the sites they create for the mobile Web are now outperforming their regular Internet sites.
In order to get the most from a WAP site, companies need to engage consumers in a completely different way from what they’re used to seeing, according to a panelist at Mobile Internet World in Boston.
“In the automotive sector, mobile outperformed the Internet in terms of video downloads,” said Nick Lim, Boston-based director of products for Nokia Interactive Advertising. “Automotive companies are seeing greater success driving consumers into their showrooms with mobile than any other digital media, television or print.
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“Brands like Ford, Land Rover, Subaru, Hyundai, Toyota and Mercedes Benz are seeing remarkable numbers because of mobile,” he said. “It really works.”
There is definitely an opportunity in the mobile space, with 3.3 billion wireless phones worldwide versus 1.5 billion TVs and 1.1 billion PCs.
Does the moile Web outperfom the Internet?
Studies show that by 2015, there will be 5 billion wireless devices. Contact ApolloBravo for more information on integrated sms and mobile web solutions.
Read more http://www.mobilemarketer.com/cms/news/associations/1949.html
