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Archive for social networks

Food and beverage brands lead on Twitter

March 7, 2013 Mobile, News, Social Leave a comment

Twitter Brand Use A recent UK study shows brand mentions for food and beverages more prominent than music, celebrities or news updates. This points to a great opportunity for brands to develop and invest in growing their presence on Twitter. Mentions can be further enhanced by running photo contests and prompting consumers to use hashtags to be automatically entered in sweepstakes. It’s much easier to engage a brand this way then filling out a form online or even worse a mail-in sweepstakes. When integrated with mobile marketing, analytics and contest management tools Twitter can make a great primary means of entry for your next promotion or sweepstakes.

Via WARC Brands in the food and beverage, clothing and retail sectors generate the highest number of direct mentions among Twitter users in the UK, according to a report.

Drawing on a sample of 10,000 tweets made by 1,000 members of Twitter, the social media monitoring firm BrandWatch revealed that 3.6% of posts referred to a brand by name.

“This made brand names almost as prominent as television, film and sport, and more prominent than music, celebrities or news updates,” the firm’s study said.

Members of the food and drinks category yielded 32% of these messages. McDonald’s and Nando’s, the restaurant chains, Tesco, the supermarket giant, and Cadbury, the confectioner, led the charts here.

The technology sector was the subject of 11% of tweets referencing brands. Apple, and its iPhone handset, topped the category rankings, with Samsung, Microsoft and Orange following next.

While 80% of content about technology brands was generated by men, women were behind 89% of tweets in the clothing category and 73% for food and drink.

“Equal numbers of products and services were mentioned, suggesting an even split between secondary and tertiary sectors,” the study said.

“Brands ranged from large, established names including Amazon and Ford to smaller companies such as Azendi and Micro Scooters.”

Looking more broadly, the analysis showed that 38% of posts were “solo tweets”, where the user did not link with other Twitter members using tagging or a direct exchange.

A further 36% were replies to messages, while 22% were retweets, the analysis added.

Data sourced from Brand-e.biz/BrandWatch; additional content by Warc staff, 7 March 2013 

Social media explained with beer

April 18, 2012 News, Social Leave a comment

Our official entry into the social media explained with, craze.   We think it’s best explained over a cold beer.

 

 

Facebook surpasses 300 Million Users

September 16, 2009 Social Leave a comment

From Mashable – While Twitter may be getting the majority of the press in the Facebook-Twitter competition, Facebook’s still the 800 pound gorilla in the room. Today the world’s largest social network made that clear by announcing that they now have more than 300 million users.

In a blog post, Facebook Founder and CEO Mark Zuckerberg highlighted the social network’s constant growth and also announced that the company was self-sustaining and cash-flow positive, not a small feat by any means considering the relative trouble they’ve had monetizing. Being able to generate a profit opens the door to many possibilities, including an IPO.

The announcement also means that Facebook grew from 200 million users to 300 million in just over 5 months. It took 8 months to reach 200 million from 100 million, and it took years to reach the 100 million user milestone. This is a company that is growing faster, not slower, than its competition.

As the company continues its all-out assault on Twitter, it’s easy to forget that it simply has more users than its upstart rival. By the end of the year, there should be 18 million Twitter users. That’s not even 1/15 of the current size of Facebook.

Mashable, Read more

Facebook Now Has Over 300 Million Users.

Survey Reveals Intense Dedication To Mobile Social Networks

January 9, 2009 Mobile, Social Leave a comment

itsmy.com just released what is probably the largest ever survey in the area of mobile social networks. More than 15,000 users took part from the US, UK, Spain, and Italy. Looking at consumer usage patterns, preferences, and statistics, this report really shows how deeply involved some consumers are with mobile social networks.

The worldwide survey was conducted on the mobile internet amongst 15,000 active itsmy.com users between September and November 2008. The age range was between 16 and 52 years. All had current mobile phone types and were from more than 30 different mobile operators.

Although you would expect this sort of sample would consist of people that are interested in mobile social networks, what I found interesting was that it shows how deep this involvement can be.

For example, here is a question about means of communicating with friends and family, and it’s clear that the mobile is the overwhelming choice for communications.

And this isn’t simply a question of people using mobile to access their PC based social network. In fact, across all 4 countries roughly 60% to 70% said that the PC and mobile “have completely different stuff on them.”

Read More  http://www.mobilopen.org/index.php/2008/12/17/148-survey-reveals-intense-dedication-to-mobile-social-networks

Contact ApolloBravo for the latest Mobile + Social Maketing Strategy.

Consumers more active on mobile social networks: ABI

December 16, 2008 Mobile, Social Leave a comment

By Dan Butcher Mobile Marketer

Evolving handset technology and more sophisticated mobile apps are driving up mobile social network usage.

Consumers using mobile social networks today are mainly checking messages, status updates and comments of friends rather than posting photos or comments themselves, according to a recent study by ABI Research. However, this pattern is changing as more consumers have access to better-equipped mobile phones and mobile social network applications that allow for easy uploading and communication.

“As the adoption of smartphones increases, more consumers who use online social networks want to be able to connect on the go, to be more active and upload photos,” said Michael Wolf, research director at ABI Research. “The current demographic for mobile social networking tends to be people who already use online social networks—more tech-savvy and skewing a little bit younger.

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“Social networking, as a whole, is broadening, and we’ll see the same phenomenon on mobile,” he said. “Mobile social networking’s audience will broaden over time to mirror the trend of the online space, eventually reaching the mass market.”

Today more than 60 percent of those who access a social network on their phone do so mainly to check for messages or comments from friends, compared to less than 30 percent who upload photos, according to the ABI study.

Evolving handset technology and more sophisticated mobile apps are driving up mobile social network usage.

Consumers using mobile social networks today are mainly checking messages, status updates and comments of friends rather than posting photos or comments themselves, according to a recent study by ABI Research. However, this pattern is changing as more consumers have access to better-equipped mobile phones and mobile social network applications that allow for easy uploading and communication.

“As the adoption of smartphones increases, more consumers who use online social networks want to be able to connect on the go, to be more active and upload photos,” said Michael Wolf, research director at ABI Research. “The current demographic for mobile social networking tends to be people who already use online social networks—more tech-savvy and skewing a little bit younger.


“Social networking, as a whole, is broadening, and we’ll see the same phenomenon on mobile,” he said. “Mobile social networking’s audience will broaden over time to mirror the trend of the online space, eventually reaching the mass market.”

Today more than 60 percent of those who access a social network on their phone do so mainly to check for messages or comments from friends, compared to less than 30 percent who upload photos, according to the ABI study.

link to read more http://www.mobilemarketer.com/cms/news/research/2286.html

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