Do you have a product or service that requires a lot of explanation? Sometimes it’s tough to get your message across in three paragraphs on a landing page. Add a one minute Explainer Video to to increase conversion rates and search engine performance by 20 to 75%.
Recent Explainer Video for ASM by ApolloBravo
Here are our tips for creating and using an Explainer Video successfully:
The script is very important. Don’t just do a product demo. Tell a story about how your product or service solves problems.
Keep your message short. The best length for Explainer Videos is about one minute. Getting your message across in a minute and 10 seconds is okay, but beyond that viewers really drop off.
Use a video host. You can host your video on Vimeo and embed it in blog posts (like this one), product landing pages, Facebook, slideshare and your homepage. If you’re going to create a great Explainer Video don’t just hide it in one spot.
Distribute, distribute, distribute. There are over 50 major video sites out there beyond YouTube. We really like Vimeo. Here is a list of 300 more. Pick 10 that best fit your product or service. Examples: cooking, how-to, technology.
Tag it. Once you embed your video, make sure you include plenty of tags as well as key points in the video description. To optimize for search, you can also include the entire script.
Make it easy for others to share your video by turning on sharing and including links in the video frame via Vimeo or YouTube. Also allow others to embed your video on their site and share.
Include a call to action. Give the user next steps at the end of your video. You can embed a link or “get started” and contact info. Sometimes just an simple 800 number works best.
Quality matters. If you’re doing video animation, you want your color scheme to take cues from your branding and logo design. The video should look like it belongs on your homepage. If it’s not an exact match, you can improve it with just the thumbnail displayed at the beginning of the video. Sites like Vimeo allow you to select your thumbnail from any point in the video. This thumbnail will be displayed wherever you share the video.
Keep an eye on your results. Use the analytics features on sites like Vimeo to track all of your embedded views and sharing across all sites, not just your home page.
Think of your video as the perfect pitch for your product that runs 24/7 in hundreds of locations in front of thousands of viewers. That’s a lot easier than flying around to tradeshows. Keep it fresh and up to date and it will pay dividends for years.