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There is nowhere else in the world that moves more money on mobile phones than Sub-Saharan Africa. The region is currently responsible for an astonishing 45.6% of mobile money activity in the world—an estimate of at least $26.8 billion in transaction value in 2018 alone—this figure excludes bank operated solutions. qz.com/africa/1721818/africa-mobile-money-industry-is-entering-its-next-stage-of-growth/
After years of rapid growth in Africa we’re about to enter the age of Mobile Money 2.0
qz.com
Africa’s highly fragmented regulatory landscape is a massive barrier to growth for Mobile Money 2.0 startups and incumbents alikeWhen we just hear information, we only recall 10% of the message three days later. Add an image to that information, and that percentage rises to a whopping 65%.
www.apollobravo.com/using-images-to-increase-conversion-rates/
Using images to increase conversion rates - ApolloBravo
www.apollobravo.com
When we just hear information, we only recall 10% of the message three days later. Add an image to that information, and that percentage rises to a whopping 65%.How to leverage streaming content and OTT (Over the top) TV to build your brand.
www.apollobravo.com/advertising-in-the-era-of-streaming-video-content/
Advertising in the era of streaming video content. - ApolloBravo
www.apollobravo.com
Quick, 6-second videos are all you need to drive brand reach and frequency. A simple, short message and an eye catching animation have proven to be game-changers for recent campaigns on YouTube and other streaming platforms
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