We have officially entered the streaming era of video content. The numbers coming out these past few years show a strong movement away from cable, and onto various streaming platforms. This is all thanks to the affordability and accessibility of smartphones. Or is it? You might be surprised to learn how much over-the-top (OOT) devices such as Roku, Apple TV, Amazon Fire TV, Google Chromecast, and game consoles are responsible for this industry shaking development.
By the numbers
Streaming is now the mainstream, and it won’t be losing its place at the top anytime soon.
- 64% of homes with Wi-Fi use OOT devices, up 17% year over year
- Over 110.5 million US households have internet access
- 28% year over year growth in total time spent streaming on OOT devices
- Watch time of YouTube on television screens alone tops 250 million hours a day
- More than half of 18 to 49 year olds are either light viewers of TV or don’t subscribe to TV
- 27% are cord nevers or cord cutters, up 50% in the past two years
New Media Campaign Strategies
Anyone who wants to reach an audience via advertising needs to pay close attention to the trends above. More people streaming gives more opportunities for highly targeted ad campaigns. Websites like YouTube have put a lot of time and effort into identifying and segmenting their viewers, making sure that any marketing done on their site is highly effective.
As a Google Partner, Apollo Bravo can assist clients in putting together a professionally designed media plan that targets only the people you want to reach. Opportunities to remarket to those who have visited your site in the past, detailed analytics, and monthly campaign optimization are all included in the design.
Quick, 6-second videos are all you need to drive brand reach and frequency. A simple, short message and an eye catching animation have proven to be game-changers for recent campaigns on YouTube and other streaming platforms. Short-easily digestible video content has become a staple of the industry. Combine this with a nimble digital marketing agency with expertise in customer engagement, and you’ll have your brand reaching new customers in no time.
Contact ApolloBravo for a digital media plan that includes TrueView, Google Ads integration, engagement tracking and bid management.