Remember last year when you'd see some folks speaking into their 7 inch phablets? Phablets defined here as a mobile device with a screen of 7 inches or more. It sort reminded me of Steve Carell speaking into his shoe phone in the movie Get Smart. Or maybe you could add a smartwatch to that … [Read more...]
What are you doing with your unused marketing real estate?
Engage customers and add a new dimension to your packaging, POP, vehicles and promotional materials. by Brad Beckstrom What is “marketing real estate”? Any company that makes a product, or serves customers, has marketing real estate. By real estate, I mean the white space on things like … [Read more...]
Want to drive safe and foil speed cam fails? Check out the updated and free WAZE app
My wife and I are not speeders. Unless you call driving 8 to 10 miles per hour above the posted speed limit, just to keep up with traffic, - speeding. In the DC Metro area driving at the speed limit can be dangerous. We have both also been "unfairly" nailed by speed cams in DC. To solve … [Read more...]
MasterCard is working with retailers to drive m-commerce via QR codes
New York: MasterCard, in a bid to enhance its positioning in the smart wallet race versus rivals Visa and American Express, has launched a mobile commerce program incorporating QR codes. QkR A new app currently being tested by MasterCard in the US, Europe, and Australia allows consumers to quickly … [Read more...]
10 tips for boosting conversion rates and search engine performance using an Explainer Video
Do you have a product or service that requires a lot of explanation? Sometimes it’s tough to get your message across in three paragraphs on a landing page. Add a one minute Explainer Video to to increase conversion rates and search engine performance by 20 to 75%. Recent Explainer Video for ASM … [Read more...]
Think random
Random winner sweepstakes can instantly reward customers from thousands of different points of entry. Let’s say you want to run a sweepstakes. You want to engage users across multiple devices, print ads, point-of-sale materials and social media. You want to capture all of the entries in one … [Read more...]
Mobile store Info searches rise to 73% – Take control of your customers mobile experience.
By Brad Beckstrom You’ve seen them. Teens in Best Buy or shoppers at Target madly scrolling through their smartphone, often walking straight into your shopping cart. A new study shows there’s a pretty good chance they’re not on Twitter or Facebook. They are checking competitive prices, product info, … [Read more...]
Over one third of mobile phone owners using the device as their primary means of internet access.
A 2013 study from PEW Internet found that 63% of mobile phone owners use their device to access the Internet. More importantly, 34% of those users stated it was their primary means of access to the Internet. Many of these users are following links shared on social media, apps and email (still the … [Read more...]
10 powerful ways to increase customer engagement through mobile marketing
A quick, highly visual overview of 10 of the secrets to increase customer engagement through mobile. After seven years in the mobile marketing space these are some of our most effective methods for reaching customers through mobile marketing. … [Read more...]
40% of SMBs Now Accept Payments with Mobile Credit Card Readers. Engage customers with mobile receipt delivery.
Brad Beckstrom A new report from The Local Commerce Monitor. BIA/Kelsey’s ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs), indicates that there’s a steady increase in SMB’s that are going mobile. The segment with the largest increase are SMBs that accept … [Read more...]
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