By Brad Beckstrom. You’re watching a show and you can’t remember the actor’s name so you grab your smart phone and visit IMDb. A sport’s stat on ESPN prompts a friendly disagreement and the smartphones come out in search of the truth. Or, if you’re like me, you may not even be using the TV to watch … [Read more...]
Online activity now starts with smartphones
Most online activities start with a smartphone. Think about it, you see an ad or review for the latest gadget and you pull out your current gadget to get a quick price. You may bookmark it or send it to Evernote to check it out later, but you’ve started the online activity. A new study released by … [Read more...]
73% of mobile searches trigger additional actions and conversions
by Brad Beckstrom When consumers are searching on their smart phone there's a very good chance that they're ready to take action. A recent joint study from Google and Nielsen demonstrated that 73% of mobile searches result in additional actions. This is most important for retailers as 17% of … [Read more...]
66% of users find mobile sites through a search engine. Is yours ready?
by Brad Beckstrom More users than ever are finding websites through mobile search. This is especially true for retailers, restaurants and service companies. Think about what you search for on your smart phone. It could be through your mobile browser, built-in Google search or maps. It could be a … [Read more...]
Users now expect a mobile experience
By Brad Beckstrom In mobile it's all about the destination. A recent study released by Google and Nielsen noted that 52% of consumers are less likely to engage with company or product that has a bad mobile experience. Open any magazine and you'll see QR Codes. They are fairly easy to create and … [Read more...]
A bad mobile experience can cost you customers
Think about it. Have you ever used your mobile phone for search? Most people do. When you find something you're looking for, do you click on it? Most people do. That's why it's so important to optimize your website for mobile. A recent study from Google and Nielsen showed that 61% of customers who … [Read more...]
How to make native ads a big deal
Earlier this week following Yahoo's acquisition of Tumblr they announced that they would begin integrating native ads " sponsored content" into news streams. This type of advertising fits naturally on sites where people can post anything. Think Twitter, Facebook, and now Tumblr, Flickr. It's a great … [Read more...]
A great tool for brainstorming
We've been looking for something like Trello for a long time. Trello Is promoted as a project management system. As a digital marketing agency we've got that down. What was really missing was a global collaborative space to share ideas and brainstorm. At the core of Trello are cards that are used to … [Read more...]
Recent poll : 71% of consumers would consider using a mobile coupon on a date!
When my wife and were saving for a first home I remember going through a phase where I printed out coupons for free entrées in local restaurants. These coupons and other discounts like the entertainment card would always raise eyebrows with the wait staff. It was especially fun when your coupon … [Read more...]
2012 Mobile Year In Review
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