Customer engagement is one of the crucial factors of online marketing. If done right, it can lead to increased productivity by up to 50%, lower the customer attrition by up to 63%, and increased profit by up to 55% according to Gallup.
So if you want your online business to have these similar benefits, then we suggest that you apply these digital marketing strategies that drive customer engagement that we are going to tackle here and make use of these techniques that will help your business to grow even further.
Make Use Of Microcontent To Express Your Brand’s Personality
Small details matter the most as they can also show your brand’s personality in such a way that it will drive customer interaction.
Conceptualizing a strong business branding is important as it encourages the customer to connect at a personal level, which will then lead to a lasting level of engagement. And in order to display your branding to your target audience, you need to make use of microcontent – small content pieces that tell a bigger story when added up.
We recommend that you send emails with microcontent to your potential customers to inspire customer interaction and to entice your customers to establish a firm connection with your company.
Share Reviews Of Past Customers On Social Media
Social media channels are great influencers to the online community. And so as part of the best digital marketing strategies that you can utilize to help your business grow, we also recommend that you post and share reviews of some of your past customers to increase brand awareness and boost conversion rates.
This is an effective strategy since customers will always look for some form of validation before making a purchasing decision.
Be Active On Social Media To Answer Customer Queries
We also recommend that you establish a social Q&A section so that your patrons can ask questions immediately because catering to their queries at a later time will give an impression that you are not interested in addressing any of their concerns. Likewise, being interactive through social media can also allow you to give advice on product usage if such customer requires this information from you.
And probably one of the most important tips that we can give you in this best digital marketing strategies list is the use of incentives and rewards to boost customer interaction and loyalty. Perhaps you can develop a leaderboard in your site that will inspire customers to patronize your product in exchange for points. And once your customers have gathered more points, you can reward them by providing premium discounts, shopping coupons, and vouchers that can use on their next purchase.
These methods work. And this will encourage engagement on your past customers and will attract more prospects in the process.