By ApolloBravo The food and beverage industry has had little time to react to the global pandemic that is COVID-19. Just a month ago, it was business as usual for restaurants across the country. But, as we know, the situation deteriorated rapidly over the course of March. Few restaurants were … [Read more...]
Using images to increase conversion rates
Images, visuals, and rapidly delivered video content is a major driver of modern marketing. From print advertising to television, to mobile, this content is constantly evolving as time goes on. Brands are always trying to find a way to catch and hold people’s ever-decreasing attention spans, and … [Read more...]
Advertising in the era of streaming video content.
We have officially entered the streaming era of video content. The numbers coming out these past few years show a strong movement away from cable, and onto various streaming platforms. This is all thanks to the affordability and accessibility of smartphones. Or is it? You might be surprised to learn … [Read more...]
Elements of a Successful Social Media Marketing Campaign
Today, there are over 2 billion active Facebook users, a billion active Instagram accounts, and 365 million active Twitter users worldwide. That’s how huge the social media industry came since the inception of these social networking channels in 2004, 2010, and 2006, respectively. In fact, in the … [Read more...]
The Best Digital Marketing Strategies To Drive Customer Engagement
Customer engagement is one of the crucial factors of online marketing. If done right, it can lead to increased productivity by up to 50%, lower the customer attrition by up to 63%, and increased profit by up to 55% according to Gallup. So if you want your online business to have these similar … [Read more...]
Is Your Website Helping or Hurting Your Brand on Smartphones?
It's safe to say that the age of online shopping is here to stay. With that, there has been a huge shift to shopping on a smartphone. In theory, this should be more convenient for consumers, but a lot of brands are actually falling behind when it comes to the mobile shopper's experience. Mobile … [Read more...]
5 Tips for Running a Successful Giveaway
Promotions like giveaways are powerful marketing tools that can be used to achieve a number of different goals. At least, that's the case if they are executed properly. Unfortunately, business owners often have little to no experience in setting up and running giveaways, and they often come away … [Read more...]
What’s missing from nearly every website?
It’s the most powerful tool in mobile marketing yet it’s missing from nearly every website. In this quick slideshare presentation I share the best-kept secret in mobile, and how companies like Uber, Airbnb, and Producthunt are using it to enhance customer engagement and drive sales. I include … [Read more...]
Mobile Marketing to drive special offers and events seen as essential for brick-and-mortar retailers.
59 million US smartphone owners will use digital coupons this year. That’s a 37.5% increase over 2013. in addition redeeming digital coupons on a PC still remains the most popular option with 33% of all PC users redeeming offer codes online. An additional 27% of these same users made a trip to … [Read more...]
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