It's safe to say that the age of online shopping is here to stay. With that, there has been a huge shift to shopping on a smartphone. In theory, this should be more convenient for consumers, but a lot of brands are actually falling behind when it comes to the mobile shopper's experience. Mobile … [Read more...]
5 Tips for Running a Successful Giveaway
Promotions like giveaways are powerful marketing tools that can be used to achieve a number of different goals. At least, that's the case if they are executed properly. Unfortunately, business owners often have little to no experience in setting up and running giveaways, and they often come away … [Read more...]
Mobile Marketing to drive special offers and events seen as essential for brick-and-mortar retailers.
59 million US smartphone owners will use digital coupons this year. That’s a 37.5% increase over 2013. in addition redeeming digital coupons on a PC still remains the most popular option with 33% of all PC users redeeming offer codes online. An additional 27% of these same users made a trip to … [Read more...]
Phablets going the way of the netbook? Please stop talking into your shoe.
Remember last year when you'd see some folks speaking into their 7 inch phablets? Phablets defined here as a mobile device with a screen of 7 inches or more. It sort reminded me of Steve Carell speaking into his shoe phone in the movie Get Smart. Or maybe you could add a smartwatch to that … [Read more...]
What are you doing with your unused marketing real estate?
Engage customers and add a new dimension to your packaging, POP, vehicles and promotional materials. by Brad Beckstrom What is “marketing real estate”? Any company that makes a product, or serves customers, has marketing real estate. By real estate, I mean the white space on things like … [Read more...]
Want to drive safe and foil speed cam fails? Check out the updated and free WAZE app
My wife and I are not speeders. Unless you call driving 8 to 10 miles per hour above the posted speed limit, just to keep up with traffic, - speeding. In the DC Metro area driving at the speed limit can be dangerous. We have both also been "unfairly" nailed by speed cams in DC. To solve … [Read more...]
MasterCard is working with retailers to drive m-commerce via QR codes
New York: MasterCard, in a bid to enhance its positioning in the smart wallet race versus rivals Visa and American Express, has launched a mobile commerce program incorporating QR codes. QkR A new app currently being tested by MasterCard in the US, Europe, and Australia allows consumers to quickly … [Read more...]
10 tips for boosting conversion rates and search engine performance using an Explainer Video
Do you have a product or service that requires a lot of explanation? Sometimes it’s tough to get your message across in three paragraphs on a landing page. Add a one minute Explainer Video to to increase conversion rates and search engine performance by 20 to 75%. Recent Explainer Video for ASM … [Read more...]
Think random
Random winner sweepstakes can instantly reward customers from thousands of different points of entry. Let’s say you want to run a sweepstakes. You want to engage users across multiple devices, print ads, point-of-sale materials and social media. You want to capture all of the entries in one … [Read more...]
Mobile store Info searches rise to 73% – Take control of your customers mobile experience.
By Brad Beckstrom You’ve seen them. Teens in Best Buy or shoppers at Target madly scrolling through their smartphone, often walking straight into your shopping cart. A new study shows there’s a pretty good chance they’re not on Twitter or Facebook. They are checking competitive prices, product info, … [Read more...]
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