We have officially entered the streaming era of video content. The numbers coming out these past few years show a strong movement away from cable, and onto various streaming platforms. This is all thanks to the affordability and accessibility of smartphones. Or is it? You might be surprised to learn … [Read more...]
Phablets going the way of the netbook? Please stop talking into your shoe.
Remember last year when you'd see some folks speaking into their 7 inch phablets? Phablets defined here as a mobile device with a screen of 7 inches or more. It sort reminded me of Steve Carell speaking into his shoe phone in the movie Get Smart. Or maybe you could add a smartwatch to that … [Read more...]
How to make native ads a big deal
Earlier this week following Yahoo's acquisition of Tumblr they announced that they would begin integrating native ads " sponsored content" into news streams. This type of advertising fits naturally on sites where people can post anything. Think Twitter, Facebook, and now Tumblr, Flickr. It's a great … [Read more...]
Mobile web use among teens rises significantly
Washington DC : A recent PEW Internet study among US teens regarding their preferred method of getting online found that 78% of US teens use a mobile phone. Around three quarters of that group accesses the Internet on smart phones and tablets. 25% of that group uses a mobile device as their … [Read more...]
Food and beverage brands lead on Twitter
A recent UK study shows brand mentions for food and beverages more prominent than music, celebrities or news updates. This points to a great opportunity for brands to develop and invest in growing their presence on Twitter. Mentions can be further enhanced by running photo contests and prompting … [Read more...]
Digital media leads in emerging markets
Looking to promote your product in emerging markets? A recent study shows that mobile and social media are far more influential in these markets than in North America or the UK. LONDON: The digital channels are more important for marketers than traditional media when it comes to connecting with … [Read more...]
Explosive mini tablet growth to fuel m-commerce, and hasten PCs decline
Here come the mini tablets. Or are they just big phones? With devices like the Samsung Galaxy Note its hard to tell. But if that size doesn't work for you there's many more like the iPad mini or Kindle fire HD. The widespread availability and low cost of these new devices is accelerating the mobile … [Read more...]
67% of smartphone users say mobile friendly sites turn visitors into customers
The following post originally appeared on the Google Mobile Ads Blog. In this world of constant connectivity, consumers expect to find the information that they want, when they want it - especially when they’re on the go. We know that this applies to their web browsing experiences on mobile, so we … [Read more...]
Study : Marketers Underspending on Mobile Marketing
This is something we see a lot and it is part of the reason there is such a big opportunity in mobile. With many companies devoting less than 1% of their total marketing budget to mobile the door is wide open to reach consumers in this category that has arrived. NEW YORK: via WARC US marketers … [Read more...]
Three “Must do” marketing investments.
Excellent article on 3 must do marketing investments shared in Tech crunch. Before making the investment companies need to explore how mobile, social and content can be linked and delivered efficiently. With over 50% of search now conducted via apps and mobile devices is important to put mobile … [Read more...]
