Our official entry into the social media explained with, craze. We think it's best explained over a cold beer. … [Read more...]
Poll 81% of consumers commented about a brand online, 15% received a response from the brand.
Brands have a great opportunity to close the consumer engagement gap via social media. Brands are spending millions of dollars to reach consumers via traditional outbound marketing while many customers are already knocking at their door. Great survey. Via WARC LONDON: Marketers in the UK are … [Read more...]
The best digital firms move fast
via Warc.com NEW YORK: Companies making the most effective use of digital media typically adopt a distinct set of strategies in areas like mobile, social networking and data analytics, a study has argued. PricewaterhouseCoopers, the advisory group, polled 489 US firms with annual sales of … [Read more...]
Inbound Marketing versus Outbound Marketing
This is a great info-graphic visualizing how inbound marketing stacks up against traditional outbound marketing. We call inbound marketing, consumer engagement primarily because we see it as two-way communication where marketers provide value and are rewarded. See more about inbound marketing and … [Read more...]
Tablet ownership booming globally
The rise in tablet ownership is growing faster than most industry analysts predicted. This includes smaller tablets like the galaxy tab and the new smaller Kindle from Amazon. Companies need to re-examine how their websites, micro-sites and product specific landing pages will appear on these … [Read more...]
A closer look at QR codes
As brands scramble to adapt to the rapid rollout of QR codes by retailers like Target, Wal-Mart, Best Buy, Home Depot it's important to understand both the user and the retailer experience. By year-end wireless industry watchers expect nearly 20% of mobile phones to have some type of QR code reader. … [Read more...]
Carriers have tracked mobile phone locations for years
We found it interesting that politicians are up in arms about Apple and Google smart phones tracking location data. Carriers have been doing this for years as part of their service well before the iPhone or android phones were introduced. Folks on Capitol Hill are probably very concerned that … [Read more...]
70% of brands planning a mobile initiative in 2011
From Warc.com results from latest MMA study. NEW YORK: A majority of brand owners are planning to increase their mobile marketing activity this year, a study has found. Trade bodies the Association of National Advertisers and Mobile Marketing Association surveyed senior executives, mostly drawn … [Read more...]
