By ApolloBravo The food and beverage industry has had little time to react to the global pandemic that is COVID-19. Just a month ago, it was business as usual for restaurants across the country. But, as we know, the situation deteriorated rapidly over the course of March. Few restaurants were … [Read more...]
Using images to increase conversion rates
Images, visuals, and rapidly delivered video content is a major driver of modern marketing. From print advertising to television, to mobile, this content is constantly evolving as time goes on. Brands are always trying to find a way to catch and hold people’s ever-decreasing attention spans, and … [Read more...]
The Best Digital Marketing Strategies To Drive Customer Engagement
Customer engagement is one of the crucial factors of online marketing. If done right, it can lead to increased productivity by up to 50%, lower the customer attrition by up to 63%, and increased profit by up to 55% according to Gallup. So if you want your online business to have these similar … [Read more...]
Video Samples
What’s missing from nearly every website?
It’s the most powerful tool in mobile marketing yet it’s missing from nearly every website. In this quick slideshare presentation I share the best-kept secret in mobile, and how companies like Uber, Airbnb, and Producthunt are using it to enhance customer engagement and drive sales. I include … [Read more...]
2012 Mobile Year In Review
ApolloBravo Presenting at MoDevEast
The first three weeks after launch are crucial to the long term success of your app. Don't wait until after your app's launched to layout your marketing plan. Brad Beckstrom, Managing Partner of ApolloBravo, will walk you through the latest strategy for cross-platform app launches: including … [Read more...]
Social Media Is
Soccer Moms Tops in Texting
Molly Edmonton estimates she sends between 100 and 125 text messages a day, mostly to close friends and her 11-year-old daughter, Alexis. Wireless companies report that Americans send over 75 billion text messages a month. The popularity of texting has increased by 900 percent in four years and the … [Read more...]
Six Reasons Mobile is the Perfect Marketing Tool for Tough Economic Times
by Kim Dushinski MobileMarketingProfits.com When times are tough every penny in a marketing budget has to count. Even more so than when times are easy and the market is good, companies need to use smart marketing to reach consumers. Every single outreach needs to make as big an impact as possible. … [Read more...]
