Today, there are over 2 billion active Facebook users, a billion active Instagram accounts, and 365 million active Twitter users worldwide. That’s how huge the social media industry came since the inception of these social networking channels in 2004, 2010, and 2006, respectively. In fact, in the United States alone, over 77% of Americans have registered to at least one or more social media accounts, which, in terms of a marketing perspective, will be a profitable market to penetrate.
And that can be achieved through social media marketing…
So if you want to make your business earn more revenue, social media is the way to go. If you’re interested in learning more, continue reading as we are going to provide elements of a successful social media campaign. Let’s get started…
Defining Social Media Marketing
In simple terms, social media marketing is a coordinated effort of a company or business to relay information or details about the brand as well as the products or services they are offering to the social media community by means of promotional campaigns.
To be specific, campaigns are calculable, strategically focused, with measurable outcomes, and aimed to influence social media users to respond in a particular way.
What To Do To Come Up With An Effective Campaign?
In order to come up with an effective and powerful social media marketing campaign, you should know first your company and second your customers.
Moreover, here are some steps that you need to know to devise an efficient campaign:
1. Make an audit about your social presence
You must know where you are first before you begin to plan out. Here are some areas to consider in auditing your company’s social presence:
- Which social media channels are you signed up into?
- Do your social media profiles have photos, cover images, URL, bio, and etc.?
- Which channels are bringing the most value to your business?
- How your social media profiles compare against your competitor’s?
2. Determine the profile of your ideal customer
A good marketer will always identify their ideal audience, because marketing on the wrong set of people will only end up in failure. So here are the things you need to consider in identifying the persona of your ideal customer:
- Job title
- Income range
- Pain points
- The social media channel where they are mostly found
3. Identify Success Metrics
The success of your campaign can only be measured by looking at some metrics. So it’s only rational that you have to consider these factors as well:
- Conversion rate
- Social media reach
- Time spent on your company’s website
- Brand mentions
- Number of social shares
4. Other Considerations
And lastly, here are some additional things that you need to take note of when coming up with an efficient marketing campaign on social media:
- Compose creative content in multiple formats (blog posts, images, videos, eBooks, infographics, etc.)
- Content optimization (SEO)
- Investing in a social media marketing management tool.
ApolloBravo is a digital marketing agency that specializes in online strategy. We can assist you with your web presence, social media marketing and pay per click advertising.