The Mobile Web
A significant opportunity exists for companies to connect with women using mobile technologies. Women comprise 47% of current mobile web users, and between 2008 and 2009, the number of women using the mobile web increased by 43%, compared with a 26% increase in the number of men.
Joyce Kim, CEO of Soompi.com, a Korean pop and Asian music and entertainment community, understands the need for a comprehensive mobile strategy. “Accessing content via mobile devices is getting both more popular and easier across the Internet,” said Kim. “Also, a good percentage of our traffic originates in Asia where mobile usage is more widespread.”
In addition to mobilizing their sites, companies are moving towards making women’s lives easier, according to Corvida Raven, a technology blogger and social media consultant.
“We’ll start seeing more apps catering to the lifestyles of women on a personal level, such as shopping apps that provide discounts on popular items that women usually buy for their homes and kids,” Raven predicted. She added that some apps are upping the convenience factor: “Location-based apps are partnering with stores to provide discounts and deals through augmented reality.”
Companies targeting mobile women should also consider developing or sponsoring apps which cater to a broad array of women’s interests, including careers, politics, personal finance, and organization, in addition to the more traditional categories of shopping, fashion, and parenting.