New York: MasterCard, in a bid to enhance its positioning in the smart wallet race versus rivals Visa and American Express, has launched a mobile commerce program incorporating QR codes.
QkR A new app currently being tested by MasterCard in the US, Europe, and Australia allows consumers to quickly purchase and pay for products from QkR enabled merchants using a smartphone. Users only need to register their card details to start using the app. QkR Also accepts other major credit and debit cards so consumers can register more than one card.
This year a trial program conducted at New York’s Yankee Stadium demonstrated to MasterCard the demand among baseball fans for acquiring hot dogs, pretzels and other game day goodies via the new technology. Similar tests are underway in Dublin, Ireland and Sydney, Australia.
MasterCard is demonstrating to sports fans and movie theater patrons the advantages of quickly ordering food and merchandise via QR code. These include:
No lines, just scan and the food will be delivered to your seat
Simple repeat purchase process for – that second beer
Never lose a receipt and remember all that food you purchased
Option to use debit cards or credit cards
A wallet feature in the platform also allows users to also complete and store transactions using rival credit cards Visa and American Express
Retailers can tap into MasterCard’s QkR platform to manage transactions
The QkR app also makes transactions more engaging allowing consumers to redeem special offers directly in the app, no coupons or codes necessary.
More info on driving mobile commerce via QR codes