Advertisers look at ways to add a 3rd dimension to TV ads. No special glasses required, just your smart phone. Including a product specific mobile landing page linked to a QR code in TV ads is a great way to reach smart phone owners. Combine that QR code with a mobile short code and easy to read … [Read more...]
A closer look at QR codes
As brands scramble to adapt to the rapid rollout of QR codes by retailers like Target, Wal-Mart, Best Buy, Home Depot it's important to understand both the user and the retailer experience. By year-end wireless industry watchers expect nearly 20% of mobile phones to have some type of QR code reader. … [Read more...]
It’s here. Mobile marketing trends 2011
Our mobile marketing trends 2010 report was a big hit with over 65,000 views and comments on slideshare and scribd. This year we cover the rapidly expanding use of smart phones to access social networks. We also take a deep look at creative ways to use SMS text promotions and integrating them with … [Read more...]
Nokia 2D Barcode Promo at CES
Nokia is running this 2D bar code promotion at CES, Good example of using SMS to deliver a scanable 2D bar code. Drives booth traffic and demonstrates the capabilities of smart phone technology. Text Nokia to 99134 and click on the link. Contact ApolloBravo for a demo of how barcodes are … [Read more...]
