New York: MasterCard, in a bid to enhance its positioning in the smart wallet race versus rivals Visa and American Express, has launched a mobile commerce program incorporating QR codes. QkR A new app currently being tested by MasterCard in the US, Europe, and Australia allows consumers to quickly … [Read more...]
10 tips for boosting conversion rates and search engine performance using an Explainer Video
Do you have a product or service that requires a lot of explanation? Sometimes it’s tough to get your message across in three paragraphs on a landing page. Add a one minute Explainer Video to to increase conversion rates and search engine performance by 20 to 75%. Recent Explainer Video for ASM … [Read more...]
Think random
Random winner sweepstakes can instantly reward customers from thousands of different points of entry. Let’s say you want to run a sweepstakes. You want to engage users across multiple devices, print ads, point-of-sale materials and social media. You want to capture all of the entries in one … [Read more...]
10 powerful ways to increase customer engagement through mobile marketing
A quick, highly visual overview of 10 of the secrets to increase customer engagement through mobile. After seven years in the mobile marketing space these are some of our most effective methods for reaching customers through mobile marketing. … [Read more...]
A bad mobile experience can cost you customers
Think about it. Have you ever used your mobile phone for search? Most people do. When you find something you're looking for, do you click on it? Most people do. That's why it's so important to optimize your website for mobile. A recent study from Google and Nielsen showed that 61% of customers who … [Read more...]
A great tool for brainstorming
We've been looking for something like Trello for a long time. Trello Is promoted as a project management system. As a digital marketing agency we've got that down. What was really missing was a global collaborative space to share ideas and brainstorm. At the core of Trello are cards that are used to … [Read more...]
Recent poll : 71% of consumers would consider using a mobile coupon on a date!
When my wife and were saving for a first home I remember going through a phase where I printed out coupons for free entrées in local restaurants. These coupons and other discounts like the entertainment card would always raise eyebrows with the wait staff. It was especially fun when your coupon … [Read more...]
Engage Your Consumers on their Mobile Devices
Photo sharing contests are a great way to connect with your consumers and prompt them to engage with your brand. And, using Facebook as the vehicle to bring awareness and participation to your campaign is fantastic ... unless those consumers are primarily using a mobile device to access the … [Read more...]
Explosive mini tablet growth to fuel m-commerce, and hasten PCs decline
Here come the mini tablets. Or are they just big phones? With devices like the Samsung Galaxy Note its hard to tell. But if that size doesn't work for you there's many more like the iPad mini or Kindle fire HD. The widespread availability and low cost of these new devices is accelerating the mobile … [Read more...]
Note to Chief Marketers: Get in the social currency game.
This survey shared by socialmediatoday is another in a long string of data pointing to the fact that among consumers interacting with brands it's more about social currency then social media. The study points out the disconnect between brands and consumers. Here are a few of highlights. 65% … [Read more...]
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