Show-rooming points to big troubles for brick-and-mortar stores. Recently while shopping for a new refrigerator I thought I would give showrooming a try. It's pretty easy to do, you can use an app like Amazon or Red Laser and quickly scan barcodes on appliances other items in any store for a quick … [Read more...]
67% of smartphone users say mobile friendly sites turn visitors into customers
The following post originally appeared on the Google Mobile Ads Blog. In this world of constant connectivity, consumers expect to find the information that they want, when they want it - especially when they’re on the go. We know that this applies to their web browsing experiences on mobile, so we … [Read more...]
Study : Marketers Underspending on Mobile Marketing
This is something we see a lot and it is part of the reason there is such a big opportunity in mobile. With many companies devoting less than 1% of their total marketing budget to mobile the door is wide open to reach consumers in this category that has arrived. NEW YORK: via WARC US marketers … [Read more...]
Three “Must do” marketing investments.
Excellent article on 3 must do marketing investments shared in Tech crunch. Before making the investment companies need to explore how mobile, social and content can be linked and delivered efficiently. With over 50% of search now conducted via apps and mobile devices is important to put mobile … [Read more...]
Social media explained with beer
Our official entry into the social media explained with, craze. We think it's best explained over a cold beer. … [Read more...]
Innovative technologies to enhance television advertising
Advertisers look at ways to add a 3rd dimension to TV ads. No special glasses required, just your smart phone. Including a product specific mobile landing page linked to a QR code in TV ads is a great way to reach smart phone owners. Combine that QR code with a mobile short code and easy to read … [Read more...]
The best digital firms move fast
via Warc.com NEW YORK: Companies making the most effective use of digital media typically adopt a distinct set of strategies in areas like mobile, social networking and data analytics, a study has argued. PricewaterhouseCoopers, the advisory group, polled 489 US firms with annual sales of … [Read more...]
Inbound Marketing versus Outbound Marketing
This is a great info-graphic visualizing how inbound marketing stacks up against traditional outbound marketing. We call inbound marketing, consumer engagement primarily because we see it as two-way communication where marketers provide value and are rewarded. See more about inbound marketing and … [Read more...]
Access to social networks via mobile devices booming in US.
Latest Comscore data shows rapid growth of consumers accessing social networks via their mobile devices. This is important for companies that want to share offers or drive traffic to their mobile website utilizing Facebook, Yelp, Foursquare, Linked in, Google and a variety of other social … [Read more...]
Two independent studies show Mobile Web Usage to Surpass Wired by 2015
Independent research from IDC and IDATE below show mobile web use surpassing wired by 2015. With the massive growth of smart phones, mobile devices, and tablets combined with declining PC sales most analysts see this happening sooner rather than later. While many companies have put social … [Read more...]
