I've always been fascinated with how retailers can make waiting in line more interesting. Smart phone promotions give retailers a great opportunity to make one last pitch to consumers and keep them busy. Some companies that have a constant flow of visitors do a good job reaching consumers with … [Read more...]
Top 10 reasons your brand needs a mobile strategy + 5 bonus reasons
Reach: Cell phone penetration is currently 89% of the US population. By way of comparison, this is better than penetration figures for cable TV, home internet access, and PC’s in the home. Acceptance: In the USA, over 102 billion text messages are sent each month, and over 1 trillion … [Read more...]
The top five things you need to know about mobile media in 2010:
Via Advertising Age 01.27.10 J. Spero In 2009, the media buying community discovered mobile media works. Advertisers in a broad range of verticals shared results proving mobile is an effective medium for driving awareness, acquisition and purchase. "Is this the Year of Mobile?" can be retired. Media … [Read more...]
Google CEO Eric Schmidt puts mobile at the heart of the Internet giant’s future
Via GSMA Mobile World Congress - Barcelona Google CEO Eric Schmidt put mobile at the heart of the Internet giant’s future in a special keynote at Congress late this afternoon. Schmidt outlined how Google’s top programmers were now concentrating on mobile as their primary focus; he also pointed … [Read more...]
More shoppers use smartphones to study, find, buy .USA Today
Some 19% of Americans will use their mobile devices for shopping this holiday season, according to a Deloitte survey. The number is twice as high for young consumers: 39% of those 18 to 29 say they'll use their phones to find store locations, obtain coupons and sales information and research … [Read more...]
Socialnomics
A 5 minute pitch on social media - Socialnomics … [Read more...]
“It’s on Sale” The mobile opportunity – people are buying now
Retail Mobile Coupons are a idea who's time has come. Borders Books UK had a 69% opt-in rate for mobile coupons, among existing e-mail club members! This was with no in-store promotion. Why, because they are easy to use. No need to print them, they are with you when you need them, they are green and … [Read more...]
Mobile Search is Changing : New Location Aware Push App
From Read Write Web : Mobile startup Aloqa launched earlier this week at the MobileBeat conference, revealing their innovative interface for location-aware search. Their new application proactively seeks out nearby businesses, services, events, and even Facebook friends and presents them to you in a … [Read more...]
Great Survey Results: US Smart Phone Explosion Text and Web Usage 2009 Executive Summary
The smart phone explosion is driving fantastic mobile web growth enabling companies to enhance their text campaigns with embeded mobile web links. From MMA Luth Research’s recent omnibus survey of wireless phone users with text or web access capabilities fielded from June 9 to June 11, 2009, … [Read more...]
Nielsen To Mobile Marketers: “Good Luck 2 U”
Mobile marketing Watch: Nielsen Mobile is so upbeat about SMS marketing, its analysts even use the jargon! In its December 2008 report titled “The Short Code Marketing Opportunity,” Nielsen Mobile outlines the success of numerous SMS campaigns, describes how it bridges old and new media, and … [Read more...]
