CEO Steve Largent told show-goers that the numbers of SMS messages sent by U.S. wireless subscribers rose to a staggering 1 trillion last year—or triple the piddling 363 billion text messages we sent in 2007. That comes out to about 3,700 text messages annually—or 10 texts a day—for every cell … [Read more...]
Brands starting to get mobile: ThinkMobile panelists – Mobile Marketer
NEW YORK - Brand marketers are finally discovering mobile as a medium for building unique strategies for one-to-one user engagement. The channel is a new opportunity to have real creative engagement. A panel of speakers at MediaBistro’s ThinkMobile Conference and Expo in New York talked about their … [Read more...]
Mobile Influence Predictions 2009-2020
Vison from Asia on future of Mobile
Consumers prefer mobile Internet over PCs: IBM
Consumers love the mobile Web More than 50 percent of consumers would substitute their Internet usage on a PC for a mobile device, according to a study conducted by IBM. The study, titled, "Go Mobile, Grow" found that consumers are open to full adoption of the mobile device as the hub for Internet … [Read more...]
