Random winner sweepstakes can instantly reward customers from thousands of different points of entry. Let’s say you want to run a sweepstakes. You want to engage users across multiple devices, print ads, point-of-sale materials and social media. You want to capture all of the entries in one … [Read more...]
Engage Your Consumers on their Mobile Devices
Photo sharing contests are a great way to connect with your consumers and prompt them to engage with your brand. And, using Facebook as the vehicle to bring awareness and participation to your campaign is fantastic ... unless those consumers are primarily using a mobile device to access the … [Read more...]
Note to Chief Marketers: Get in the social currency game.
This survey shared by socialmediatoday is another in a long string of data pointing to the fact that among consumers interacting with brands it's more about social currency then social media. The study points out the disconnect between brands and consumers. Here are a few of highlights. 65% … [Read more...]
