Brad Beckstrom A new report from The Local Commerce Monitor. BIA/Kelsey’s ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs), indicates that there’s a steady increase in SMB’s that are going mobile. The segment with the largest increase are SMBs that accept … [Read more...]
73% of mobile searches trigger additional actions and conversions
by Brad Beckstrom When consumers are searching on their smart phone there's a very good chance that they're ready to take action. A recent joint study from Google and Nielsen demonstrated that 73% of mobile searches result in additional actions. This is most important for retailers as 17% of … [Read more...]
Engage Your Consumers on their Mobile Devices
Photo sharing contests are a great way to connect with your consumers and prompt them to engage with your brand. And, using Facebook as the vehicle to bring awareness and participation to your campaign is fantastic ... unless those consumers are primarily using a mobile device to access the … [Read more...]
57% Facebook users go mobile. Now how to reach them.
Excellent info-graphic courtesy of QWAYA via Social Media Today. Facebook's growth on mobile devices is a good indicator of how rapidly smart phone subscriptions are growing globally. Out of Facebook's nearly 1,000,000,000 active monthly users 57% are accessing via mobile phone. If you've … [Read more...]
Social media explained with beer
Our official entry into the social media explained with, craze. We think it's best explained over a cold beer. … [Read more...]
Poll 81% of consumers commented about a brand online, 15% received a response from the brand.
Brands have a great opportunity to close the consumer engagement gap via social media. Brands are spending millions of dollars to reach consumers via traditional outbound marketing while many customers are already knocking at their door. Great survey. Via WARC LONDON: Marketers in the UK are … [Read more...]
Access to social networks via mobile devices booming in US.
Latest Comscore data shows rapid growth of consumers accessing social networks via their mobile devices. This is important for companies that want to share offers or drive traffic to their mobile website utilizing Facebook, Yelp, Foursquare, Linked in, Google and a variety of other social … [Read more...]
Facebook surpasses 300 Million Users
From Mashable - While Twitter may be getting the majority of the press in the Facebook-Twitter competition, Facebook’s still the 800 pound gorilla in the room. Today the world’s largest social network made that clear by announcing that they now have more than 300 million users. In a blog post, … [Read more...]
Advertising on Mobile Phones Now the Norm And a significant number of users say they respond to such messages
-By Mark Dolliver NEW YORK Advertising on mobile phones is becoming an increasingly mainstream phenomenon, to judge by a Limbo-GfK Technology Mobile Advertising Report released today. (Limbo is a mobile social network whose free services to members are supported by the revenue from mobile … [Read more...]