By Brad Beckstrom. You’re watching a show and you can’t remember the actor’s name so you grab your smart phone and visit IMDb. A sport’s stat on ESPN prompts a friendly disagreement and the smartphones come out in search of the truth. Or, if you’re like me, you may not even be using the TV to watch … [Read more...]
Access to social networks via mobile devices booming in US.
Latest Comscore data shows rapid growth of consumers accessing social networks via their mobile devices. This is important for companies that want to share offers or drive traffic to their mobile website utilizing Facebook, Yelp, Foursquare, Linked in, Google and a variety of other social … [Read more...]
It’s here. Mobile marketing trends 2011
Our mobile marketing trends 2010 report was a big hit with over 65,000 views and comments on slideshare and scribd. This year we cover the rapidly expanding use of smart phones to access social networks. We also take a deep look at creative ways to use SMS text promotions and integrating them with … [Read more...]
Carriers have tracked mobile phone locations for years
We found it interesting that politicians are up in arms about Apple and Google smart phones tracking location data. Carriers have been doing this for years as part of their service well before the iPhone or android phones were introduced. Folks on Capitol Hill are probably very concerned that … [Read more...]
Google CEO Eric Schmidt puts mobile at the heart of the Internet giant’s future
Via GSMA Mobile World Congress - Barcelona Google CEO Eric Schmidt put mobile at the heart of the Internet giant’s future in a special keynote at Congress late this afternoon. Schmidt outlined how Google’s top programmers were now concentrating on mobile as their primary focus; he also pointed … [Read more...]
