The following post originally appeared on the Google Mobile Ads Blog. In this world of constant connectivity, consumers expect to find the information that they want, when they want it - especially when they’re on the go. We know that this applies to their web browsing experiences on mobile, so we … [Read more...]
Are apps replacing bookmarks?
If you use an iPhone, iPad, or Android device you probably rely heavily on apps to get to some of the companies you used to visit via your web browser. Think about it, Facebook on your iPhone, banking app on your Android phone, Twitter app on your iPad. Consumers are beginning to expect companies … [Read more...]
Traveling and Using Skype on iPhone in Mexico
I recently installed the Skype app on my iPhone. It works well at home on any WIFI connection, but I wanted to put it to the test out of the US. On a recent trip to Mexico I was able to use the free WIFI at the Starbucks in Playa del Carmen Mexico. The service worked without any glitches, and … [Read more...]
Mobile Ads Catch Fire Among iPhone Users
One-half of those who see ads respond They are not quite as pesky as pop-ups, but are consumers responding to mobile ads or simply ignoring them? One in three mobile users who recalled seeing a mobile ad said they responded to it in some way, according to Q4 2008 research conducted by Limbo and GfK … [Read more...]
