Our mobile marketing trends 2010 report was a big hit with over 65,000 views and comments on slideshare and scribd. This year we cover the rapidly expanding use of smart phones to access social networks. We also take a deep look at creative ways to use SMS text promotions and integrating them with … [Read more...]
UK study finds new mobile web trends emerging
For years we have looked to the UK Europe and Asia as a mobile marketing crystal ball. As trends emerge from markets with more mature mobile consumer habits (and carrier ecosystem) we can get a very good gauge of how consumers will be utilizing mobile in this country. Traditionally the US has been a … [Read more...]
70% of brands planning a mobile initiative in 2011
From Warc.com results from latest MMA study. NEW YORK: A majority of brand owners are planning to increase their mobile marketing activity this year, a study has found. Trade bodies the Association of National Advertisers and Mobile Marketing Association surveyed senior executives, mostly drawn … [Read more...]
Mobile email revolution underway
RESTON, VA: US email habits are undergoing a dramatic shift, with more and more people checking their messages on their phones. Visitors to email websites fell 6% between November 2009 and November 2010, according to comScore. But use of mobile email climbed 36% over the same period and now covers … [Read more...]
Mobile Year in Review 2010
Mobile Year in Review Video 2010. A two minute look at amazing growth. … [Read more...]
