It's safe to say that the age of online shopping is here to stay. With that, there has been a huge shift to shopping on a smartphone. In theory, this should be more convenient for consumers, but a lot of brands are actually falling behind when it comes to the mobile shopper's experience. Mobile … [Read more...]
Mobile Marketing to drive special offers and events seen as essential for brick-and-mortar retailers.
59 million US smartphone owners will use digital coupons this year. That’s a 37.5% increase over 2013. in addition redeeming digital coupons on a PC still remains the most popular option with 33% of all PC users redeeming offer codes online. An additional 27% of these same users made a trip to … [Read more...]
Over one third of mobile phone owners using the device as their primary means of internet access.
A 2013 study from PEW Internet found that 63% of mobile phone owners use their device to access the Internet. More importantly, 34% of those users stated it was their primary means of access to the Internet. Many of these users are following links shared on social media, apps and email (still the … [Read more...]
40% of SMBs Now Accept Payments with Mobile Credit Card Readers. Engage customers with mobile receipt delivery.
Brad Beckstrom A new report from The Local Commerce Monitor. BIA/Kelsey’s ongoing study of the advertising behaviors of small and medium-sized businesses (SMBs), indicates that there’s a steady increase in SMB’s that are going mobile. The segment with the largest increase are SMBs that accept … [Read more...]
TV no longer commands viewers’ full attention
By Brad Beckstrom. You’re watching a show and you can’t remember the actor’s name so you grab your smart phone and visit IMDb. A sport’s stat on ESPN prompts a friendly disagreement and the smartphones come out in search of the truth. Or, if you’re like me, you may not even be using the TV to watch … [Read more...]
Online activity now starts with smartphones
Most online activities start with a smartphone. Think about it, you see an ad or review for the latest gadget and you pull out your current gadget to get a quick price. You may bookmark it or send it to Evernote to check it out later, but you’ve started the online activity. A new study released by … [Read more...]
Users now expect a mobile experience
By Brad Beckstrom In mobile it's all about the destination. A recent study released by Google and Nielsen noted that 52% of consumers are less likely to engage with company or product that has a bad mobile experience. Open any magazine and you'll see QR Codes. They are fairly easy to create and … [Read more...]
Food and beverage brands lead on Twitter
A recent UK study shows brand mentions for food and beverages more prominent than music, celebrities or news updates. This points to a great opportunity for brands to develop and invest in growing their presence on Twitter. Mentions can be further enhanced by running photo contests and prompting … [Read more...]
Digital media leads in emerging markets
Looking to promote your product in emerging markets? A recent study shows that mobile and social media are far more influential in these markets than in North America or the UK. LONDON: The digital channels are more important for marketers than traditional media when it comes to connecting with … [Read more...]
More Americans are dual screening
Recent studies indicate that more and more Americans are dual screening, primarily using their tablet or smart phone while watching TV. More viewers we are engaged with content in multiple ways. This could include the sports fan checking out-of-town scores on his smart phone while watching the … [Read more...]
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