New York: MasterCard, in a bid to enhance its positioning in the smart wallet race versus rivals Visa and American Express, has launched a mobile commerce program incorporating QR codes. QkR A new app currently being tested by MasterCard in the US, Europe, and Australia allows consumers to quickly … [Read more...]
Mobile Messaging Protects Consumers
One of the reasons SMS Text message volume is surpassing call volume is due to the immediacy of delivery. If there is fraudulent activity on your credit card or bank account would you rather have your bank leave a voice mail on your home machine or get a text alert. Via Mobile Marketing … [Read more...]
