It's safe to say that the age of online shopping is here to stay. With that, there has been a huge shift to shopping on a smartphone. In theory, this should be more convenient for consumers, but a lot of brands are actually falling behind when it comes to the mobile shopper's experience. Mobile … [Read more...]
MasterCard is working with retailers to drive m-commerce via QR codes
New York: MasterCard, in a bid to enhance its positioning in the smart wallet race versus rivals Visa and American Express, has launched a mobile commerce program incorporating QR codes. QkR A new app currently being tested by MasterCard in the US, Europe, and Australia allows consumers to quickly … [Read more...]
Mobile store Info searches rise to 73% – Take control of your customers mobile experience.
By Brad Beckstrom You’ve seen them. Teens in Best Buy or shoppers at Target madly scrolling through their smartphone, often walking straight into your shopping cart. A new study shows there’s a pretty good chance they’re not on Twitter or Facebook. They are checking competitive prices, product info, … [Read more...]
73% of mobile searches trigger additional actions and conversions
by Brad Beckstrom When consumers are searching on their smart phone there's a very good chance that they're ready to take action. A recent joint study from Google and Nielsen demonstrated that 73% of mobile searches result in additional actions. This is most important for retailers as 17% of … [Read more...]
Recent poll : 71% of consumers would consider using a mobile coupon on a date!
When my wife and were saving for a first home I remember going through a phase where I printed out coupons for free entrées in local restaurants. These coupons and other discounts like the entertainment card would always raise eyebrows with the wait staff. It was especially fun when your coupon … [Read more...]
Explosive mini tablet growth to fuel m-commerce, and hasten PCs decline
Here come the mini tablets. Or are they just big phones? With devices like the Samsung Galaxy Note its hard to tell. But if that size doesn't work for you there's many more like the iPad mini or Kindle fire HD. The widespread availability and low cost of these new devices is accelerating the mobile … [Read more...]
Note to Chief Marketers: Get in the social currency game.
This survey shared by socialmediatoday is another in a long string of data pointing to the fact that among consumers interacting with brands it's more about social currency then social media. The study points out the disconnect between brands and consumers. Here are a few of highlights. 65% … [Read more...]
Things are tough for Greece but great for Greek yogurt. Read this post for a free PinkBerry yogurt
New Loyalty App for PinkBerry Yogurt. Customers can download the PinkBerry App and get a FREE yogurt with unlimited toppings. The app includes several unique features including: Facebook gifting Rewards - replacing their old Pink card punchcard program In app payment options Flavor finder And … [Read more...]
Note to retailers: it’s time to replace tear pads and punch cards. How a sub shop chain got 650,000 new loyalty members
We've all seen them, the punch card that the cashier at the donut / coffee / sub shop hands you hoping you be back 9 more times to claim your free donut. Most of them end up in the trash. They have no way of communicating even if they were stuffed in the back of a wallet. When Jersey Mike's Sub … [Read more...]
Mobile show-rooming spells trouble for unprepared retailers
Show-rooming points to big troubles for brick-and-mortar stores. Recently while shopping for a new refrigerator I thought I would give showrooming a try. It's pretty easy to do, you can use an app like Amazon or Red Laser and quickly scan barcodes on appliances other items in any store for a quick … [Read more...]