It's safe to say that the age of online shopping is here to stay. With that, there has been a huge shift to shopping on a smartphone. In theory, this should be more convenient for consumers, but a lot of brands are actually falling behind when it comes to the mobile shopper's experience. Mobile … [Read more...]
Phablets going the way of the netbook? Please stop talking into your shoe.
Remember last year when you'd see some folks speaking into their 7 inch phablets? Phablets defined here as a mobile device with a screen of 7 inches or more. It sort reminded me of Steve Carell speaking into his shoe phone in the movie Get Smart. Or maybe you could add a smartwatch to that … [Read more...]
What are you doing with your unused marketing real estate?
Engage customers and add a new dimension to your packaging, POP, vehicles and promotional materials. by Brad Beckstrom What is “marketing real estate”? Any company that makes a product, or serves customers, has marketing real estate. By real estate, I mean the white space on things like … [Read more...]
MasterCard is working with retailers to drive m-commerce via QR codes
New York: MasterCard, in a bid to enhance its positioning in the smart wallet race versus rivals Visa and American Express, has launched a mobile commerce program incorporating QR codes. QkR A new app currently being tested by MasterCard in the US, Europe, and Australia allows consumers to quickly … [Read more...]
Think random
Random winner sweepstakes can instantly reward customers from thousands of different points of entry. Let’s say you want to run a sweepstakes. You want to engage users across multiple devices, print ads, point-of-sale materials and social media. You want to capture all of the entries in one … [Read more...]
Over one third of mobile phone owners using the device as their primary means of internet access.
A 2013 study from PEW Internet found that 63% of mobile phone owners use their device to access the Internet. More importantly, 34% of those users stated it was their primary means of access to the Internet. Many of these users are following links shared on social media, apps and email (still the … [Read more...]
TV no longer commands viewers’ full attention
By Brad Beckstrom. You’re watching a show and you can’t remember the actor’s name so you grab your smart phone and visit IMDb. A sport’s stat on ESPN prompts a friendly disagreement and the smartphones come out in search of the truth. Or, if you’re like me, you may not even be using the TV to watch … [Read more...]
Online activity now starts with smartphones
Most online activities start with a smartphone. Think about it, you see an ad or review for the latest gadget and you pull out your current gadget to get a quick price. You may bookmark it or send it to Evernote to check it out later, but you’ve started the online activity. A new study released by … [Read more...]
66% of users find mobile sites through a search engine. Is yours ready?
by Brad Beckstrom More users than ever are finding websites through mobile search. This is especially true for retailers, restaurants and service companies. Think about what you search for on your smart phone. It could be through your mobile browser, built-in Google search or maps. It could be a … [Read more...]
A bad mobile experience can cost you customers
Think about it. Have you ever used your mobile phone for search? Most people do. When you find something you're looking for, do you click on it? Most people do. That's why it's so important to optimize your website for mobile. A recent study from Google and Nielsen showed that 61% of customers who … [Read more...]
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