Study : Marketers Underspending on Mobile Marketing
This is something we see a lot and it is part of the reason there is such a big opportunity in mobile. With many companies devoting less than 1% of their total marketing budget to mobile the door is wide open to reach consumers in this category that has arrived. NEW YORK: via WARC US marketers … [Read more...]
Google CEO Eric Schmidt puts mobile at the heart of the Internet giant’s future
Via GSMA Mobile World Congress - Barcelona Google CEO Eric Schmidt put mobile at the heart of the Internet giant’s future in a special keynote at Congress late this afternoon. Schmidt outlined how Google’s top programmers were now concentrating on mobile as their primary focus; he also pointed … [Read more...]
Advertising on Mobile Phones Now the Norm And a significant number of users say they respond to such messages
-By Mark Dolliver NEW YORK Advertising on mobile phones is becoming an increasingly mainstream phenomenon, to judge by a Limbo-GfK Technology Mobile Advertising Report released today. (Limbo is a mobile social network whose free services to members are supported by the revenue from mobile … [Read more...]
Mobile messaging services set for growth despite tough economic times
Despite the fact that the global economy is slowing down, mobile messaging growth will continue. According to data from ABI Research’s recent report, mobile messaging services revenues will grow from $151 billion in 2008 to greater than $212 billion globally by 2013. Mobile messaging ARPUs are 85%+ … [Read more...]
