59 million US smartphone owners will use digital coupons this year. That’s a 37.5% increase over 2013. in addition redeeming digital coupons on a PC still remains the most popular option with 33% of all PC users redeeming offer codes online. An additional 27% of these same users made a trip to … [Read more...]
MasterCard is working with retailers to drive m-commerce via QR codes
New York: MasterCard, in a bid to enhance its positioning in the smart wallet race versus rivals Visa and American Express, has launched a mobile commerce program incorporating QR codes. QkR A new app currently being tested by MasterCard in the US, Europe, and Australia allows consumers to quickly … [Read more...]
Mobile store Info searches rise to 73% – Take control of your customers mobile experience.
By Brad Beckstrom You’ve seen them. Teens in Best Buy or shoppers at Target madly scrolling through their smartphone, often walking straight into your shopping cart. A new study shows there’s a pretty good chance they’re not on Twitter or Facebook. They are checking competitive prices, product info, … [Read more...]
TV no longer commands viewers’ full attention
By Brad Beckstrom. You’re watching a show and you can’t remember the actor’s name so you grab your smart phone and visit IMDb. A sport’s stat on ESPN prompts a friendly disagreement and the smartphones come out in search of the truth. Or, if you’re like me, you may not even be using the TV to watch … [Read more...]
Recent poll : 71% of consumers would consider using a mobile coupon on a date!
When my wife and were saving for a first home I remember going through a phase where I printed out coupons for free entrées in local restaurants. These coupons and other discounts like the entertainment card would always raise eyebrows with the wait staff. It was especially fun when your coupon … [Read more...]
2012 Mobile Year In Review
Food and beverage brands lead on Twitter
A recent UK study shows brand mentions for food and beverages more prominent than music, celebrities or news updates. This points to a great opportunity for brands to develop and invest in growing their presence on Twitter. Mentions can be further enhanced by running photo contests and prompting … [Read more...]
More Americans are dual screening
Recent studies indicate that more and more Americans are dual screening, primarily using their tablet or smart phone while watching TV. More viewers we are engaged with content in multiple ways. This could include the sports fan checking out-of-town scores on his smart phone while watching the … [Read more...]
57% Facebook users go mobile. Now how to reach them.
Excellent info-graphic courtesy of QWAYA via Social Media Today. Facebook's growth on mobile devices is a good indicator of how rapidly smart phone subscriptions are growing globally. Out of Facebook's nearly 1,000,000,000 active monthly users 57% are accessing via mobile phone. If you've … [Read more...]
Things are tough for Greece but great for Greek yogurt. Read this post for a free PinkBerry yogurt
New Loyalty App for PinkBerry Yogurt. Customers can download the PinkBerry App and get a FREE yogurt with unlimited toppings. The app includes several unique features including: Facebook gifting Rewards - replacing their old Pink card punchcard program In app payment options Flavor finder And … [Read more...]
